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SmartBear Addresses Rapid Expansion of APAC Business and Channel Partners with New Office in Melbourne, Australia

SmartBear Addresses Rapid Expansion of APAC Business and Channel Partners with New Office in Melbourne, Australia
With more than 50% growth in APAC-based business year over year, SmartBear increases headcount and support for local customers and partners with new, larger office in downtown Melbourne

SmartBear, a leading provider of software development and quality tools, has opened a new, larger office in Melbourne, Australia to support significant company growth in the Asia-Pacific (APAC) region. SmartBear has experienced more than 50% growth over the last four years since launching the company’s APAC presence in 2017. The company plans to continue its rapid headcount growth in Australia to provide the necessary real-time support for customers and channel partners alike, and will be well-supported by SmartBear headquarters in the U.S.

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“Our team in Melbourne has always provided best-in-class support to our customers and partners. We now have the resource and capacity to extend our offerings not only throughout Australia and New Zealand but to leading enterprises in Japan, Korea, China, India, and the entire APAC region.”

“Due to the rapid digital transformation of every company, SmartBear is realizing record growth across all sectors of its business, and the APAC region is no exception,” said Darin Welfare, SVP of International Sales and Channel at SmartBear. “Our investments in our customers and channel partners continue to help companies increase their competitive position by delivering high-quality software faster with SmartBear tools. After tripling our headcount in Melbourne over the last four years, this exciting new location cements our commitment to the area and gives us to the space to continue attracting top-tier talent in this vibrant city.”

The office is located at Melbourne Quarter 2 on Collins Street in downtown Melbourne’s new economic centre.

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“Our consistent growth over the last four years since making our first footprint in the APAC market has been nothing short of remarkable,” said Yong Sheng (YS) Lee, Vice President of Sales, Asia Pacific and Japan at SmartBear. “Our team in Melbourne has always provided best-in-class support to our customers and partners. We now have the resource and capacity to extend our offerings not only throughout Australia and New Zealand but to leading enterprises in Japan, Korea, China, India, and the entire APAC region.”

According to analyst firm GlobalData, the majority of top Asia Pacific tech companies have thrived in recent years due to digital transformation, data centers, and Internet of Things (IoT) deployments.

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