Samooha, a leading provider of cleanroom applications, announced its verified integration with the Amazon Marketing Cloud (AMC).
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Amazon Ads customers can now utilize the Samooha cleanroom application to garner media insights with a user friendly interface, eliminating the need for users to write code. Samooha customers can seamlessly use Amazon Marketing Cloud to pull in Amazon Ads media insights, such as cross-channel reach and frequency and campaign attribution metrics, into the Samooha application for a one-stop-shop benchmarking, visibility and performance comparison across media channels.
The Samooha cleanroom also supports industry-specific analysis workloads and insights across use cases in healthcare, financial services, retail, advertising media and entertainment verticals. The product enables several off-the-shelf, ready-to-use templates via the UI interface for non-technical users such as analysts and business operations professionals. At the same time, it unleashes a power user mode, with a Developer Edition, for enterprise developers, enabling them to publish their own analytics and AI/ML workloads.
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“Integrating with AMC allows our customers to easily interact with their existing workflows and channels in a single secure environment to obtain a holistic view into the impact of their advertising strategy,” said Haylee Alexander, Chief Customer Officer, Samooha. “We will continue to expand our clean room integrations to meet customer demand and we are excited to bring AMC insights to more of our customers”.
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