Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that it has released its Data Software Development Kit (“SDK”) for Apple iOS and Google Android on GitHub so third-party mobile applications can reward consumers with PhunCoin for their data.
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This important milestone, in support of the broader launch of Phunware Multiscreen-as-a-Service (“MaaS”) blockchain-enabled Customer Data Platform, helps brands empower consumers to take control of and be compensated for their data. By integrating this lightweight SDK, any mobile application publisher can monetize and reward their audiences by signing them up to be compensated any time their data is purchased by brands.
“It’s no secret that data has become the most valuable asset on the planet, yet consumers continue to be exploited for this vital resource without consideration and often without permission,” said Alan S. Knitowski, President, CEO and Co-Founder of Phunware. “As a pioneer in customer data monetization, we look forward to leveraging PhunCoin to usher in a new era of transparency and accountability that enables consumers to determine not only what data they share and who they share it with, but also what that data is worth.”
This release comes just one week after Phunware announced the launch of its Loyalty SDK on Apple iOS and Google Android to give mobile application publishers the ability to track and reward consumers for their engagement by issuing PhunToken. Both PhunCoin and PhunToken will be managed by PhunWallet, which will be made available for download in the coming weeks following application approvals by the Apple App Store and Google Play.
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