Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem, announced it has expanded its product capabilities built on Snowflake, the Data Cloud company. This expansion will allow publishers and media owners to activate audiences based on matches obtained using clean room functionality in Snowflake, without data being moved out of Snowflake.
“Optable is focused on being a leader in interoperability with data clean room infrastructure,” said Bosko Milekic, Chief Product Officer and Co-founder, Optable. “Snowflake’s single, integrated platform helps us enable our customers to easily activate audiences based on clean room matches performed directly in Snowflake.”
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Given the deprecation of common identifiers, such as third-party cookies, the data clean room approach has emerged as a solution to privacy-preserving data collaboration, allowing companies to amplify the value of their data in a privacy-safe way. As companies continue to lean into first-party data strategies, providing interoperability with data warehousing platforms becomes strategically important.
By leveraging Snowflake’s Data Cloud, facilitating frictionless collaboration, and increasing accessibility to data clean rooms for both publishers and brands, Optable is helping advertisers achieve their objectives and streamline workflows. This integration with Snowflake marks the latest milestone in Optable’s mission to securely connect the world’s audience data.
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