New entrant to cyber asset management and continuous controls monitoring markets brings innovative approach to fundamental cybersecurity challenge
Noetic Cyber, a cloud-based continuous cyber asset management and controls platform, launched with a total of $20M in funding, including a new Series A round led by Energy Impact Partners, with participation from existing seed investors TenEleven Ventures and Glasswing Ventures. Given the recent spate of high-profile breaches taking advantage of known vulnerabilities, Noetic Cyber’s technology delivers rapid time to value for security leaders by leveraging automation to not just find and highlight problems, but to fix them as well.
“Good cyber asset management is foundational to addressing the inherent friction between the IT and security teams, as it provides both parties with an accurate view of assets to defend, potential security gaps and priorities to address,” said Chris Steffen, research director, information security, Enterprise Management Associates. “Noetic is able to help to bridge the gap between the CISO and the IT organization, with an innovative approach to cyber asset management that provides immediate value.”
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Unlike traditional approaches, Noetic is not agent-based, using API aggregation and correlation to draw insights from multiple security and IT management tools. The company’s approach differs from others in the market by using graph database technology to discover and inventory the key entities present in an organization’s environment, including cloud and on-premises systems. Noetic builds a dynamic map of the cyber relationships between those entities, highlighting cyber risk and non-compliant systems. Built-in orchestration and automation drive continuous enrichment and remediation, ensuring that systems are restored to their desired state.
“Noetic is a true market disruptor, offering an innovative way to fix the cyber asset visibility problem – a growing and persistent challenge in today’s threat landscape,” said Niloofar Razi Howe, Senior Operating Partner, Energy Impact Partners.
The Noetic founders were key players in the creation of the security orchestration, automation, and response (SOAR) market and have brought their learnings from that experience to cyber asset management to fix one of the industry’s most fundamental challenges. The platform has a rich automation workflow engine as a core part of the solution, enabling security teams to anticipate and react to changing IT and security requirements.
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“Through my discussions with CISOs and security leaders, I’ve repeatedly heard that they need better visibility into their constantly changing digital infrastructure, but equally they don’t want just another dashboard of issues to address,” said Paul Ayers, CEO and co-founder, Noetic Cyber. “Security needs certainty in order to automate processes, and with Noetic, we’re providing the high-fidelity source of truth that allows security teams to use automation to identify, prioritize and fix problems.”
Noetic’s three seasoned founders have over 85 years of collective cybersecurity experience at 9 different start-ups, most recently, all three were integral to the development of Resilient Systems (acquired by IBM). Ayers was also a top exec at PGP Corporation (acquired by Symantec) and Vormetric (acquired by Thales). The other founders, Allen Rogers, Chief Product Officer, and Allen Hadden, Chief Architect, also have significant experience at cybersecurity vendors including Authentica, Raptor and Axent.
The company boasts an experienced team of advisors and individual investors, including well-respected cyber investor, Niloofar Razi Howe, PwC cybersecurity partner, Richard Horne, Cloud Security Alliance CEO and co-founder, Jim Reavis and Nicholas Warner, COO of SentinelOne. In addition, Noetic is adding depth to its board of directors, with the appointment of Alan Kessler as an independent board member. Alan was previously the CEO of Thales e-Security and serves on the boards of BlackSky, Thales and Sotero.
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