Inspired Thinking Group (ITG) has acquired creative workflow and online proofing platform ReviewStudio as part of its major acquisitions drive in the North American market.
Montreal-based ReviewStudio has become a leader in the online proofing space, supporting thousands of teams’ creative collaboration needs, and will further bolster the efficiencies that the Creative Automation platform, Storyteq, provides for its clients all around the world.
This acquisition forms part of the broader M&A strategy to further build on Inspired Thinking Group’s global production business through the acquisition of like-minded businesses in the creative production space throughout the US and Europe.
Storyteq, recently named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing Platforms, is helping brands create better content faster than ever, and integrating this highly intuitive proofing and approvals software will continue to streamline marketing operations for its existing clients, bringing ReviewStudio’s capabilities to an exciting new roster of global companies.
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Lennard Kooy, CEO of Storyteq, said: “Automation is a central driver of optimising efficiency and creating localised content at scale. ReviewStudio’s simple markups and streamlined approvals are essential functions within workflows, enabling brands to deliver better content, faster than ever, without increasing their headcount or budget.”
Stuart Feldman, Founder of ReviewStudio, said: “We are thrilled to be joining the ITG family – a company that clearly shares our passion for delivering innovative solutions for the creative community. Their proprietary technology, Storyteq, represents the future of seamless automated creative and we are excited to be a part of it. The acquisition of ReviewStudio will enable us to fulfil our mission to provide the leading creative workflow software to a truly global client base.”
Bolstering its global services for global brands such as Amazon, Avon, BMW, Heineken and Haleon, the acquisition of ReviewStudio builds on ITG’s continued expansion into North America, where they are actively targeting creative production agencies and technology firms to partner with.
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Simon Ward, CEO of ITG, said: “I’m incredibly excited to welcome Stuart and the team at ReviewStudio into the ITG family. Having shown impressive growth and innovation in the collaborative workflow space, they represent a hugely exciting addition to our business as we continue to cement our presence in North America.”
Inspired Thinking Group was founded in 2009 by CEO Simon Ward and acquired Storyteq BV in June 2021 and Brand Machine Ltd in June 2022. The company is backed by leading mid-market investment firm, Bridgepoint. ITG has offices across Europe as well as in New York and Chicago with a total headcount of over 1,300 people.
Inspired Thinking Group (ITG) was founded in 2009 by its CEO, Simon Ward, headquartered in the UK and with over 1,300 employees across multiple offices in Europe, the US and APAC. ITG is transforming the way global brands do marketing with its multichannel marketing activation services business (Team ITG) and its proprietary martech platforms (Storyteq, Deployteq and Configteq). It serves household name brands like L’Oréal, Haleon (formerly GSK), Jaguar Land Rover, Heineken and PUMA.
Founded in 2014, ReviewStudio is a leader in the online proofing space. Headquartered in Montreal, Canada, with teams across Canada and Portugal, ReviewStudio is an award-winning software for teams looking to simplify the creative review and approval process. ReviewStudio’s clients include some of the world’s largest agencies, brands, and production studios.
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