$555,000 USD invested by Wavemaker Partners in pre-seed round
heyy, is backed by prominent Angel Investors from start-up, VC community
10% – 14% employees of an organisation use heyy, when it is introduced
heyy, India’s leading mental healthcare app, announced it has raised US$555,000 in a pre-seed round of funding. This is the first external fundraise for the company, and has been entirely led by Wavemaker Partners, one of the most active early-stage institutional investors in Southeast Asia.
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Founded in 2021, heyy, operates in the preventative ’emotional first-aid’ space, much before the issues become clinical or severe. heyy, has built a ground network of trained ‘Helpers’ – the first respondents in a conversation, who engage with aid-seekers for as many times as required, before recommending expert guidance.
“heyy,’s vision is to keep mental health care deeply human and personal while making it accessible for millions. It’s well known that therapy is highly stigmatised, and while digital therapeutics have tried to fill the gap, it has come at the expense of a human connection. Our Helpers create an anonymous, confidential, and safe space for users to open up and talk about their deeply personal issues. This has helped thousands reach out and seek help already,” said heyy,’s Founder, Ankit Malhotra.
heyy, has clocked strong growth on the basis of solid traction in its Enterprise and Consumer verticals. It has a renewal rate of 100% and 40% in the Enterprise and Consumer segments respectively. Importantly, between 10% to 14% of employees start using heyy, in the first month when introduced in the workplace, as against the 1% to 2% adoption seen for traditional wellness programmes offered by companies.
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“Having spent the earlier part of his career working at the top tech companies in Asia, Ankit has garnered a wealth of operational experience along with insights into the high-performance corporate world. This gave the founder unique insight into the corporate mental health space, having witnessed and experienced the lack of proper care first-hand. About 14% of India’s population suffers from mental ailments, and 80% of those affected do not receive treatment for over a year – a problem heyy, looks to solve. heyy, stood out as a preventive care solution that retains the empathetic, human aspect yet remains accessible and scalable, translating to the company’s record-high adoption and repeat rates,” said Gavin Lee, General Partner at Wavemaker Partners.
heyy, also provides easy access to online therapy through its app, with qualified therapists in multiple languages, such as English, Hindi, Bengali, etc. A newly launched product called ‘Lifebuoys’ – bite-sized sessions of recordings and exercises – has been developed with intensive research to help individuals understand their needs better and build more confidence and resilience, both at work and outside.
Angel investors include Monks Hills Ventures; Sairee Chahal, Founder of Sheroes; Deep Bajaj, Founder of Sirona; and Anjan Bhojarajan of HealthifyMe, among others.
“heyy, solves a pressing issue of workplace mental health concerns and offers unconditional, safe support to teams and organizations while still keeping the space personal and empathetic. heyy,’s vision is highly relevant in the world today and one that helps people lead happier, healthier lives,” said Sairee Chahal.
“Ankit’s dedication to the cause of mental and emotional wellness is unparalleled. The clarity on where he wants to take the brand and solve issues for consumers is inspiring,” said Deep Bajaj.
“Considering the fact that mental health is a vital aspect of overall well-being, heyy, has set out to solve an important need. What Ankit has envisioned for the future has great potential to scale globally too and I am excited to witness the impact that heyy, is going to bring about over the coming years,” said Anjan Bhojarajan.
One in 10 people globally live with a mental health condition, and estimates suggest that poor mental health costs the world economy US$2.5 trillion per year. In India, the free or low-cost access provided by mental health care apps is set to further expand the market from its current size of about US$4 billion.
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