Quadrant Knowledge Solutions announced that it has named HCL Software as a 2021 technology leader in the SPARK Matrix analysis of the global Digital Experience Platform (DXP) market.
HCL Software offers the HCL Digital Experience (HCL DX) platform, for an enterprise digital experience at the intersection of processes, content, and applications, built Cloud Native. It is equipped with comprehensive capabilities to support B2C, B2B, and B2E use cases from a single platform. The platform’s capabilities include headless CMS, advanced line-of-business (LOB) site creation and control, digital commerce integration, embedded social capabilities, and mobile authoring and rendering capabilities.
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The Quadrant Knowledge Solutions SPARK Matrix™ https://quadrant-solutions.com/market-research/spark-matrix-customer-journey-mapping-cjm-2021/includes a detailed analysis of global DXP market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading DXP vendors in the form of its SPARK Matrix, providing strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
The Covid-19 outbreak has led to unprecedented disruption across major industries. Despite the economic recession, technology investments have risen from the year 2021 onwards, driven mainly by the pent-up demand in addition to the eventual economic recovery of the key markets across the geographical regions. Due to the growing digital transformation and customer-centric initiatives across industry segments, a robust personalized customer experience strategy is considered amongst the most essential to meet ever-growing customer expectations, improve brand loyalty, and win over the competition.
According to Priyanka Panhale, Analyst, Quadrant Knowledge Solutions, “HCL Software provides a sophisticated DXP ecosystem that is inclusive of comprehensive campaign management, CDP, journey insights & management, and digital commerce capabilities to help organizations address their digital transformation needs and optimize digital customer experiences across all touchpoints. The company offers a robust technology value proposition with its key technology differentiators, including an architected platform to build apps and bend with content, low-code support for creating any type of site/page, built-in analytics, role-based workflow, support to integrate and digitize apps, processes, and backend systems into a unified experience, best-in-class security, and ability to customize solutions. HCL Software’s cloud-native approach, strong customer ownership experience, robust product strategy and roadmap, and comprehensive functional capabilities have received strong ratings across the parameters of technology excellence and customer impact, and the company has been positioned as the technology leader.”
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The DXP tools’ key value proposition of to deliver relevant content and recommendation based on customer preferences and activities, integrate with numerous organizational systems, classify business content, and provide valuable insights with native analytics supports, is driving market growth across the geographical regions and industry segments. Owing to the rising competition and exponential growth opportunities, several new vendors are emerging with innovative technology offerings.
“Leading companies in regulated industries and public sector organizations trust HCL Digital Experience to deliver personalized, data-driven, secure employee, partner, and customer experiences,” said Richard Jefts, Senior Vice President, HCL Software. “HCL DX has enabled organizations to innovate and remain essential to their citizens, account holders, and members during the pandemic without skipping a beat. Having been recognized as a leader (again) is proof that we are delivering the outcomes our customers expect and need.”
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