Declared and opted-in consumer data made available for targeting across Connected TV and streaming audio platforms.
Fluent, Inc., a leading data-driven performance marketing company, announced its comprehensive set of audience segments will be available via TransUnion’s TruAudience Data Marketplace. The partnership connects Fluent’s database of 280 million US consumer profiles to TransUnion’s three-dimensional view of identity covering people, homes, and devices delivering scale across 80 million US-connected households.
Latest ITechnology News: Red Hat Names Carolyn Nash as Senior VP and Chief Operating Officer
“As the consumer journey becomes increasingly fragmented and expectations around ad relevance continue to increase, now more than ever advertisers need reliable, privacy-compliant data to improve their audience targeting,” said Brian Hogan, President of Data Solutions at Fluent. “We’re proud to partner with TransUnion to make our 100% declared and opted-in data easily accessible to advertisers to enhance their omnichannel marketing initiatives and drive better business outcomes.”
The TruAudience Data Marketplace is an end-to-end solution for executing high fidelity streaming and omnichannel campaigns with consistency and scale. The marketplace is one of the most leveraged audience targeting solutions across leading streaming publishers, demand-side platforms (DSPs), and supply-side platforms (SSPs). Clients can create custom audiences and reach consumers with the right message across multiple channels.
Latest ITechnology News: Cribl and Cloudian Offer S3 Data Lake-based Observability Platform for Modern Data Analytics
“Media buyers and sellers can now access Fluent’s database of US consumer profiles in the TruAudience Data Marketplace providing the ability to transact on Connected TV and streaming audio with precision targeting at scale,” said Michelle Swanston, VP of Media and Entertainment and Head of Data Marketplace at TransUnion. “This collaboration enables advertisers to deliver better-targeted campaigns across people, households, and connected devices.”
Fluent’s first-party, single-source data is 100% identity-based, providing full addressability and meaningful scale in a cookieless world. Fluent’s robust set of consumer attributes spans key categories like health, finance, politics, home and family, demographics, and more. Now available in the TruAudience Data Marketplace, advertisers can leverage custom and syndicated segments to enable more effective audience targeting across programmatic, social, and Connected TV platforms.
Latest ITechnology News: Indian Startup Funding Hits 2-Year Low In Q3 Of 2022 At USD 2.7 Billion: PwC India
[To share your insights with us, please write to sghosh@martechseries.com]
