Juniper Research acknowledges Experian as an established leader, highlighting their flagship identity and fraud platform, CrossCore
Experian was named one of the established leaders in fraud detection and prevention in Juniper Research’s Online Payment Fraud Deep Dive Strategy & Competition 2021-2025. The report looks at the continuing growth in online payment and the vulnerability it has caused for online fraud and identity theft.
“As businesses transformed their operations to accommodate the rapidly growing volume of digital transactions, consumer expectations for easy and secure interactions increased at an even faster pace,” said David Britton, Experian’s vice president of industry solutions for Global Identity & Fraud. “Businesses must find ways to continually improve the customer experience, while at the same time, protecting consumer identities and information.”
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The Juniper report, which takes a deep dive into emerging threats, segment analysis and market forecasts, also looks at the online payment fraud competitor analysis. Juniper scored Experian high for their marketing & branding strength, service range & features, financial performance in the sector, experience in sector, operations & global reach, partnerships, creativity & innovation, and future business prospects.
According to Juniper Research, “Experian continues to invest into its fraud detection and prevention solution and uses its vast array of customer data to deliver an effective set of solutions across the entire consumer journey, from onboarding, through account management/account takeover and transaction risk mitigation.” The report highlights the Experian CrossCore platform noting, “Experian leverages a combination of proprietary solutions and partner capabilities and data – integrated into its CrossCore platform – where it leverages a robust machine learning approach that takes into account these dynamic sources of data.”
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All of Experian’s fraud detection and prevention services are available through Experian’s CrossCore partner ecosystem. Combining advanced analytics, rich data assets, identity insights and fraud prevention capabilities, businesses can connect any new or existing tools and systems in one place, whether it be Experian’s, Experian partners’ or its own. With its built-in strategy design and enhanced workflow, fraud and compliance teams have more control to quickly adjust strategies based on evolving threats and business needs, which helps to improve efficiency and reduce operational costs.
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