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Disruptive Technologies Powering the IoT Connectivity Industry Intensifying as Demand for Smart Devices is Booming

75% of Companies Fear Competitive Displacement in Post-Pandemic Business Climate if Innovation Lags, Up 18% Since 2020

The Internet of Things (IoT) connectivity market has emerged from the pandemic’s hurdles and is projected to ramp up its growth curve starting in 2022. Rapid investment in sensing technology for automating industrial operations is driving IoT connectivity market revenue growth. Growing demand for Bluetooth-enabled wearable devices is driving the market growth. Bluetooth has become increasingly popular in consumer electronics for providing a high-bandwidth connection in wearable devices. In contrast to Wireless Fidelity (Wi-Fi), Bluetooth uses less energy and takes much less time to connect two devices. Furthermore, Bluetooth is a suitable option for many other smart indoor applications where Global Positioning System (GPS) asset localization is not an option due to its ease of setup and low signal interference capabilities in frequency-crowded environments. A report from Emergen Research projected that the global Internet of Things (IoT) connectivity market size reached USD 5.91 Billion in 2021 and is expected to register a revenue CAGR of 24.1% through 2030. The report said: “Cloud segment accounted for largest revenue share in 2021. Cloud computing allows companies to store and analyze data quickly and in real-time, allowing them to get the most out of their data. Companies do not have to deploy a lot of hardware or configure and manage networks and infrastructure when they use cloud computing. Cloud computing also allows companies to scale up their infrastructure based on their requirements without having to invest in additional hardware or infrastructure. This not only helps to speed up the development process, but it can also save money. Depending on the connectivity capabilities, devices connect to the cloud in a variety of ways. Cellular, satellite, Wi-Fi, Low Power Wide Area Networks (LPWAN), and a direct ethernet connection to the Internet are examples of these methods. Cellular network is a widely accepted network that is used in IoT projects due to its increased reliability, high security, and scalability.” Active Companies in news today include: SPYR, Inc. (OTCQB: SPYR), Apple Inc. (NASDAQ: AAPL), Amazon (NASDAQ: AMZN), Alibaba Group Holding Limited (NYSE: BABA), DiDi Global Inc. (NYSE: DIDI).

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Emergen Research continued: “Information technology & telecommunication segment accounted for a significantly large revenue share in 2021. Telecommunication has been at the forefront of IoT innovations because it is one of the most technologically sophisticated industries, with access to modern connectivity infrastructures and engineering talent. The Market in North America accounted for largest revenue share in 2021. The presence of major companies such as Cisco Systems, IBM Corporation, and many others are primarily responsible for increasing demand in this region.  High-end technological products such as Google Nest Hub, Google Home, and others are gaining popularity owing to the region’s high disposable income.”

SPYR, Inc. (OTCQB: SPYR) BREAKING NEWS – SPYR Technologies’ Applied Magix Introduces L*********** Special Pricing and Expands Airing Schedule of Its Successful MagixDrive Commercial – SPYR, Inc., dba SPYR Technologies (https://spyr.com/) (“SPYR” or the “Company”), a technology company whose subsidiary, Applied Magix, Inc., develops and resells Apple® ecosystem compatible products in the growing multibillion-dollar IoT smart home and connected car markets, introduces L*********** Special Pricing of $99.99 for MagixDrive (stand-alone) and expands the airing schedule of its MagixDrive national commercial. The new set of airings will greatly extend the reach and visibility of MagixDrive, the Company’s flagship wireless CarPlay device and the first branded product from SPYR Technologies’ wholly owned subsidiary Applied Magix.

“It was very satisfying to see the public respond positively to our first commercials, but we felt we could do more to bring MagixDrive to more of our customers – so, we decided to go with less cost with an exclusive limited special pricing offer,” said Applied Magix CEO Dr. Harald Zink. “We were quite pleased with the results from the first wave of our commercial’s broadcast, and with our new L*********** D******* we hope to bring MagixDrive as a stand-alone product into many more cars across the nation.”

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“It’s really great working together with the Applied Magix team as we move forward into a new, successful era,” said Tim Matula, chief executive officer of SPYR Technologies. “MagixDrive is one of those magical products that creates happy and satisfied users. I believe this expanded campaign and special l*********** pricing will continue our positive trend.”

SPYR, Inc. also introduced this week new Advisory Board member Siobhán Ellis.  “Siobhán has been a great help by sharing her HomeKit experience and technical insights ever since she reached out to us when our website first went live. It is a great pleasure to see her on the advisory board,” said Applied Magix CEO Dr. Harald Zink. “Siobhán will be essential as we reach out to more online influencers and look to merge and acquire more resources under the Applied Magix banner.”

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[To share your insights with us, please write to sghosh@martechseries.com]

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