Channel 1 announced their upcoming personalized global news network powered by Generative AI. The company has created a brand new experience for viewers that learns their interests, delivers relevant stories and lets them navigate through the news. It streamlines their viewing in a single experience replacing the hassle of endless searching and scrolling through news aggregators and social media feeds just to stay informed. Using the latest advances in technology, the company is able to create far more content than competitors while drawing on a wider variety of sources and perspectives than traditional network news.
Channel 1‘s programming will be created in blended reality, featuring a mix of real and generated imagery, videos and anchors. The company’s virtual news anchors are much more sophisticated than talking avatars. Each presenter is a fine-tuned LLM (large language model) with their own backstory, opinions, memories and appearance to provide maximum appeal across key demographics. News stories will be sourced and generated in a multitude of languages allowing the network to serve a truly global audience.
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“We believe our AI-native approach to creating content is the biggest shift in the media landscape since the transition from broadcast to VOD,” says Adam Mosam, Founder of Channel 1. “Our global reach and higher production volume allow us to create a hyper-personalized news experience that will help our users more effectively discover what’s happening in their world.”
With Channel 1, AI won’t replace humans, rather, it will expand their capabilities to bring you more diverse and specialized sources of news. In addition to mainstream news and stories from partners, the network will offer an expanded perspective to its viewers. Whether it’s the newsletter of a finance expert in South Africa, an article in a local newspaper in Argentina, or a social media video of an independent journalist on the frontlines of Ukraine, Channel 1 will scour the globe to bring you news from places legacy media cannot.
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“While there’s a world full of news out there, the average consumer has a very hard time diving below the surface to find the sources and stories that they’re truly interested in, not just what’s been chosen for them by a news conglomerate,” added Scott Zabielski, Chief Content Officer. “With Channel 1, we see a real opportunity to bring a redefined, personalized news experience to the public in a way nobody else has ever been able to, because the technology hasn’t existed – until now.”
The first iteration of Channel 1’s programming will debut later this year as a weekly news show on the web, social media, and streaming networks. A fully personalized app will launch on mobile and connected TV devices next year and will be completely free for viewers.
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