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AI Shows Signs of Maturity, Expansion in Brazil

AI Shows Signs of Maturity, Expansion in Brazil

Brazilian enterprises are turning to providers to help them adopt a more flexible, effective approach to managing data assets, ISG Provider Lens report says

Following high hopes and great expectations, the long-promised revolution in artificial intelligence has finally arrived in Brazil, according to a new research report published by Information Services Group (ISG) a leading global technology research and advisory firm.

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“There is a steady increase in AI applications and AI-enabled business capabilities used across various company departments, processes and sectors”

The 2023 ISG Provider Lens Analytics Services report for Brazil finds the transformation of companies using AI is in full swing in Brazil and is expanding at a surprising rate and scale. Virtually every function has a solution capable of automating processes, reducing costs, mitigating risks, generating additional revenue or enabling better decision-making, the ISG report says.

“There is a steady increase in AI applications and AI-enabled business capabilities used across various company departments, processes and sectors,” said Shriram Natarajan, ISG director, Industry Transformation and Applied AI. “The leading providers have a clear vision of how their solutions can positively transform the businesses of their clients.”

Companies in Brazil are placing greater emphasis on data quality, with the understanding that the quality of their models hinges on the quality of the data that goes into them, the ISG report says. As a result, there is a growing demand for applications exclusively dedicated to handling data assets, the report says.

Instead of promoting data analysis in platforms where the data is generated (such as SAP and Salesforce), an increasing number of Brazilian enterprises prefer building comprehensive data lakes that integrate with these applications while enabling centralized governance and cross-referencing for different data sources, the ISG report says.

Meanwhile, machine learning model analysis and training are done in a more decentralized fashion that still manages to incorporate privacy and security controls and preprepared functionalities, the report says. This architectural model, known as a data mesh, has been widely adopted and become established not simply as an aspirational market best practice, but as a reality in many Brazilian companies across different sectors and sizes, ISG says.

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“Whether it is generative or traditional, AI is already revolutionizing the enterprise,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Regardless of how GenAI evolves to address the challenges that enterprises face, there are already countless AI success stories in diverse business areas.”

The report also examines how managed services providers are using AI to identify structural flaws in a system and then reformulate architectural designs to correct them in a continuous process of improvement.

The 2023 ISG Provider Lens™ Analytics Services report for Brazil evaluates the capabilities of 42 providers across six quadrants: Data Science Services for Large Enterprises, Data Science Services for Midmarket, Data Engineering Services for Large Enterprises, Data Engineering Services for Midmarket, Data Management Services for Large Enterprises and Data Management Services for Midmarket.

The report names Accenture, Capgemini, Deal, EY, Keyrus, Logicalis, MadeinWeb, NTT DATA and Rox Partner as Leaders in three quadrants each, while Blueshift, Compass UOL, Dedalus, Kumulus and Stefanini are named as Leaders in two quadrants each. A3Data, BRQ, Deloitte, IBM, UniSoma and Wipro are named as Leaders in one quadrant each.

In addition, ST IT Cloud is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants, while CompassUOL, DXC Technology, Peers and Stefanini are named as Rising Stars in one quadrant each.

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