Experienced former Equinox executive will lead global retailer’s ongoing digital transformation strategy
Abercrombie & Fitch Co., a leading, global specialty retailer of apparel and accessories, announced the appointment of Samir Desai as its Chief Digital and Technology Officer. In this newly created role, Mr. Desai will be responsible for leading the company’s ongoing digital transformation strategy, including developing strategic initiatives through data and analytics, optimizing customer and user experience, and further evolving the company’s portfolio of brands into digital experiences that are unique to each of their diverse audiences.
“We are pleased to welcome Samir to Abercrombie & Fitch Co. His robust background and deep knowledge of technology innovation will be incredibly valuable as we continue our transformation journey to being a digitally led retailer,” said Fran Horowitz, Chief Executive Officer at Abercrombie & Fitch Co. “Over the past several years, we have prioritized investing in our digital capabilities. With Samir’s leadership, we look forward to further enhancing our omni-channel experiences and technology practices to remain close to our global customers.”
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Mr. Desai joins Abercrombie & Fitch Co. from Equinox, a luxury fitness company that operates several lifestyle brands. At Equinox, Mr. Desai most recently served as Chief Technology Officer. In that role, he was responsible for developing and executing a comprehensive data strategy across the brand portfolio, launching a direct-to-consumer digital media business, creating customer experiences that fused physical and digital strategies, and more.
In his new position, Mr. Desai will be a member of Abercrombie & Fitch Co.’s Executive Steering Committee and will report directly to Chief Executive Officer Fran Horowitz.
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Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in “ITEM 1A. RISK FACTORS” of A&F’s Annual Report on Form 10-K for the fiscal year ended January 30, 2021, in some cases have affected, and in the future could affect, the company’s financial performance and could cause actual results for fiscal 2021 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this press release or otherwise made by management
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