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re:Invent 2023: A Comprehensive Guide for AWS Partners

Kärcher Migrates SAP Environments to AWS

AWS re:Invent 2023 is set to be a dynamic convergence of technology enthusiasts, industry leaders, and innovators in-person and virtually. Scheduled from November 27 to December 1 in Las Vegas, this event promises an exciting array of keynotes, Innovation Talks, and networking opportunities.

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As conveyed by Derek Belt, the Communications Manager at AWS Partner Network, attendees can secure their spots in the most sought-after sessions through reserved seating. For those unable to attend physically, the virtual platform offers a chance to engage in select coverage and live streams of the event.

AWS Partner Experience at re:Invent

Envisioned as a vibrant gathering for technology enthusiasts, notable industry leaders, and forward-thinking innovators, the event prepares by curating a comprehensive repository of crucial information tailored explicitly for the AWS Partner and AWS Marketplace communities. Within this year’s AWS Partner Experience at re:Invent lies a dedicated spectrum of content and activities meticulously crafted for the exclusive benefit of AWS Partners and AWS Marketplace Sellers. Delve into the realm of constructing novel solutions utilizing AWS, steering toward prosperous business outcomes, and unlocking new realms of possibilities.

Attendees will acquire insights into leveraging AWS technologies to cater to their clientele while uncovering the potential of the AWS Partner Network and AWS Marketplace in catalyzing transformative business endeavors. The week-long agenda boasts partner-centric sessions and technical tracks, culminating in the pivotal AWS Partner Keynote featuring Ruba Borno on Wednesday, November 29.

During this keynote address, esteemed leaders representing AWS customers and partner organizations will grace the stage alongside Ruba. They will divulge insights into the remarkable achievements of AWS Partners, illustrating their ability to accomplish groundbreaking milestones, redefine business models for customers, and drive tangible success stories.

The audience will have the exclusive opportunity to glean firsthand experiences shared by AWS Partners and customers, spotlighting their utilization of AWS to pioneer transformative solutions within their industries. Discussions will revolve around leveraging cutting-edge technologies like generative AI, facilitating novel connections in previously uncharted territories, and fortifying customer environments with enhanced security measures.

The keynote will also unveil AWS’s strategic initiatives to enhance the digital landscape for partners, enabling them to access higher-value prospects and paving the way for sustained, long-term success in their endeavors.

Exploring Innovation Talks and Breakout Sessions

The Innovation Talks segment at AWS re:Invent 2023 presents a comprehensive array of sessions designed to delve into cutting-edge cloud technology and its transformative potential for businesses. Attendees are offered a unique opportunity to immerse themselves in deep dives led by eminent AWS thought leaders across various domains.

The innovation-packed schedule features notable sessions hosted by esteemed AWS executives, providing invaluable insights and practical knowledge across multiple domains. Participants can anticipate thought-provoking sessions focusing on pivotal topics such as AI/ML, analytics, architecture, automotive and manufacturing, business applications, cloud operations, containers, instances, serverless computing, data for generative AI, databases, developer experience, emerging tech, financial services, generative AI for industries, networking and content delivery, public sector innovation, security, compliance, and identity, and AWS storage solutions.

Participate in the immersive Workshops, interactive two-hour sessions enabling collaborative problem-solving using AWS services. These sessions commence with concise lectures, paving the way for hands-on problem-solving experiences. Attendees are encouraged to bring their laptops, working alongside AWS Partner experts in this interactive environment.

AWS Partner-focused content within the PEX session catalog, categorized across each day of the event:

Monday, November 27

Explore sessions such as PEX102, focusing on scaling public sector partner businesses with AI and cybersecurity, PEX203 simplifying modern data pipelines, and PEX402-R, addressing secure observation of .NET containerized workloads.

Tuesday, November 28

Engage in sessions like PEX105 discussing partnership strategies for industry transformation, PEX307 focusing on secure migration and modernization, and PEX402-R1 highlighting security aspects of .NET containerized workloads.

Wednesday, November 29

Delve into sessions like PEX106, emphasizing business scaling with AWS Marketplace, PEX303 exploring serverless data consumption platforms, and PEX401-R, unveiling insights into building multi-tenant SaaS control planes.

Thursday, November 30

Attend sessions such as PEX101 on migration and modernization strategies, PEX301 offering a hands-on experience in AWS Marketplace management, and PEX306-R1 diving into the lifecycle of an LLM.

Friday, December 1

Explore sessions like PEX304 focusing on establishing modernization cloud centers of excellence (CCoE) and PEX306-R1 examining the evolution from migration to modernization pathways.

AWS Partner Experience Transformation (PEX104)

Mark the calendars for a breakout session on Thursday, November 30, featuring Julia Chen, VP of AWS Partner Core, and Matt Yanchyshyn, GM of AWS Marketplace and Partner Services. This session delivers the ongoing initiatives to elevate the AWS Partner experience, amplify profitability, and unveil key announcements during Ruba Borno’s AWS Partner Keynote.

In addition, it will engage attendees in insightful discussions encompassing the imminent transformations in the partner journey, partner programs, and co-sell processes. This session is an invaluable platform to navigate the enhancements and advancements in AWS Partner tools, providing a comprehensive overview of the enriched capabilities set to redefine the partner landscape.

AWS Marketplace Sessions

Purpose-built sessions focused on enhancing seller operations within AWS Marketplace include themes like business scaling strategies in PEX106, sales automation featured in PEX201, and strategies to optimize Marketplace listings with PEX209. In addition, it provides insights about co-selling methodologies through PEX211 and practical product management sessions like PEX301 and MKT104.

For AWS Marketplace Customers

A broad spectrum of sessions covering various aspects of AWS Marketplace, including the evolution of SaaS Procurement and Configuration Fast-tracking Industry Modernization, Accelerating Innovation via Partner Solutions Simplifying Governance and Third-party Assessments, Enhanced Visibility into Software Spend Accessibility Compliance for Government Agencies Vendor Risk Assessment for SaaS Solutions Efficient SaaS Application Configuration and Launch Accelerated Deployments and ML Journeys Building Production-Ready Clusters Cost Optimization via Spend Analysis Efficient Software Procurement Processes Accessing Professional Services and Real-time Insights

Main Expo Booth Experiences

AWS Partner Network Booth will help to engage with AWS specialists and gain insights on maximizing business potential within the AWS Partner Network. The key strategies to showcase technical expertise and specialization through diverse APN programs enable differentiation in the market. Integration methodologies with AWS, leverage co-selling and marketing avenues and new opportunities with AWS Distributors will also be discussed.

At the APN Booth, interact with proficient AWS Ambassadors, distinguished for their profound AWS expertise and leadership. These ambassadors contribute through blogs, whitepapers, public presentations, and open-source projects and are pivotal in advancing their organizations’ AWS proficiency.

For AWS Partners and customers, the AWS Marketplace booth offers an opportunity to connect with experts and witness demonstrations showcasing the latest AWS Marketplace automation, governance, procurement, and reporting features. Solutions presented by sponsoring partners facilitate swift access to software, data, and professional services and foster innovation on AWS.

AWS GameDay Events

AWS GameDay is an engaging and interactive learning event designed for individuals eager to test their prowess in AWS solutions. This gamified challenge encourages participants to collaborate in teams and apply AWS technologies to tackle authentic technical challenges.

AWS GameDay offers an open-ended and non-prescriptive environment, unlike conventional workshops, fostering creativity and innovative problem-solving. Participants are encouraged to bring their laptops for active participation.

AWS Training and Certification

re:Invent with amplified training and certification options curated by AWS Partners through AWS Skill Builder. It offers over 600 free courses, navigating an AWS console sandbox, engaging in game-based learning, and taking advantage of AWS Certification Official Practice Exams in a journey with a 7-day f********* to unlock exclusive training content.

It includes specialized events like Partner Training Bootcamps, AWS Builder Labs, Jam Sessions, Escape Rooms, and Exam Prep Study Sessions. For personalized guidance from AWS Training and Certification experts, visit the APN Booth and explore the Challenge Lounge to put your AWS skills to the test (Hall C, Expo, Booth #1566, Venetian).

Exclusive for AWS Partners the breakout session:

PEX103 – Unlock and accelerate growth with AWS Partner Training on Monday, November 27, at 2:30 PM PST. In-person re:Invent attendees enjoy a 50% d******* on any AWS Certification exam, subject to t*******************.

PeerTalk Networking Platform

In-person attendees of re:Invent can seamlessly access PeerTalk via the AWS Events re:Invent mobile app or desktop site. Utilize AI-powered suggestions to identify and connect with like-minded attendees who have opted in. Filter through profiles, engage in chats, and arrange 2-4 person meetings at designated public spaces across the campus.

The PeerTalk platform boasts a roster of distinguished experts, including notable figures like Jeff Barr from AWS and community leaders such as AWS Ambassadors. Take advantage of this opportunity to connect with experts instrumental in driving innovation.

In a Nutshell

AWS re:Invent 2023 merges innovation and networking, offering keynotes, sessions, and workshops tailored for tech enthusiasts and industry leaders. With a focus on AWS Partner and Marketplace communities, attendees access insights into scaling businesses and leveraging cutting-edge technologies like AI and serverless computing. Keynotes featuring AWS leaders and customer success stories drive inspiration and learning. This event provides a unique platform for skill-building through workshops, GameDay events, and Training and certification options. Networking via PeerTalk connects attendees with experts, fostering collaborations for transformative solutions. Overall, re:Invent 2023 empowers attendees to drive innovation, expand skill sets, and forge strategic partnerships for business growth.

 [To share your insights with us, please write to sghosh@martechseries.com] 

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