Previewing CES 2024: Expected Innovations and Highlights

CES 2024: Uniting Global Titans – Amazon, Dell, NVIDIA, Samsung, Mercedes-Benz, Accenture, Intel, Qualcomm, and More

CES 2024, a consumer electronic show, is set to commence on January 9 in Las Vegas. The event is gearing up to be a premier showcase for the latest advancements in consumer technology. With registrations now open, the event anticipates hosting 130,000 attendees, featuring over 1,000 startups and a colossal presence of more than 3,500 exhibitors. These participants will unveil their cutting-edge innovations, slated for release in the upcoming year or beyond, across a four-day extravaganza.

This year’s event will unite industry giants such as Amazon, Dell, Samsung, Mercedes-Benz, Intel, Qualcomm, and numerous other global leaders under one roof, showcasing their groundbreaking contributions to the consumer technology landscape. An AI-centric focus is expected to dominate CES 2024, spotlighting meaningful artificial intelligence applications in real-life scenarios. Attendees can anticipate a wave of announcements highlighting AI’s pervasive influence across multiple industries and its integration into everyday technologies.

Highlighting a few exhibitors featured at CES 2024, exhibiting cutting-edge technology and advancements:

Abbott

Founded: 1888

Headquarters: Abbott Park, Illinois, US

Industry: Health care | Medical devices | Pharmaceutical

Abbott is poised to unveil its cutting-edge Lingo continuous glucose monitoring technology at CES 2024. The anticipated showcase hints at a potential expansion into the US market, marking a significant stride in consumer-focused glucose monitoring. Currently accessible in the UK at £150 (approximately $190) per month, Lingo is touted as “the future of metabolism ownership.” This innovative technology revolves around using a biosensor worn to actively monitor glucose levels, potentially revolutionizing glucose spike detection and management.

Abbott at CES 2023:

• Demonstrated Aveir VR Leadless Pacemaker: Precision mapping, wire-free for slow heart rhythms.
• Showcased Proclaim Plus SCS System: Targeted therapy for chronic pain in six body areas.
• Alinity m Monkeypox PCR test1: FDA-approved monkeypox virus detection.

Accenture continues its longstanding partnership by presenting technological advancements for the sixth consecutive year at CES 2024. Attendees can explore demos and engaging presentations for the first time at CES. With Accenture, attendees will gain insights from the 2024 Tech Vision report, shedding light on the empowering potential of AI. Additionally, the Accenture Innovation Hub offers an opportunity to recharge while delving deeper into the rapid pace of change and the human creativity propelling it forward—a space where the future unfolds in detail.

Accenture at CES 2023: 

AWS

Founded: 2006

Headquarters: Seattle, United States

Industry: Web service, cloud computing

At CES 2024 in Las Vegas, AWS will showcase tailor-made cloud services for the automotive, mobility, transportation, and manufacturing industries. The booth will feature AWS experts providing insights into cloud capabilities spanning generative AI, software-defined vehicles, product engineering, sustainability, digital customer experiences, connected mobility, and autonomous driving. Schedule a booth tour or expert meeting to explore these innovations designed to meet your needs. Visit AWS at LVCC, West Hall, Booth #3901, from January 9-12th.

AWS at CES 2023: 

• IoT FleetWise: real-time vehicle data for fleet management, improving safety and efficiency.
• Software-Driven Vehicles (SDVs): Highlighted SDVs’ personalized experiences and over-the-air updates.
• Generative AI: Demonstrated AI’s role in creating custom in-car features and synthetic data.
• Sustainability: Emphasized cloud solutions to reduce environmental impact and innovate electric vehicles.
• Digital Experiences: Envisioned AR/VR for car shopping and personalized ownership through cloud tools.

Dell

Founded: 1984

Headquarters: Texas, US

Industry: IT Services and IT Consulting

Dell will showcase the groundbreaking UltraSharp 40 Curved Thunderbolt Hub Monitor (U4025QW), the world’s first 40-inch 5K display with top-notch eye comfort certification from TUV Rheinland. At CES 2024, this monitor, also an Innovation Award Honoree, will cater to professionals like content creators and engineers, offering exceptional visual performance with a curved VESA DisplayHDR 600-certified IPS Black Panel technology, showcasing vibrant colors and precise 5K resolution. Prioritizing eye wellness, Dell’s collaboration with TUV Rheinland sets a new standard for comfort, enhancing refresh rates to 120Hz, incorporating ambient light sensors for brightness adjustment, reducing blue light exposure with Dell ComfortView Plus, and ensuring just 35% exposure to harmful blue light.

Dell at CES 2023: 

• Showcased Concept Luna, a modular laptop designed for sustainability and repairability.
• Dell introduced the first Zoom-certified keyboard with dedicated Zoom controls, making collaboration easier.
• G15 and G16 gaming laptops, built for serious gamers, were exhibited at CES 2023 by Dell.

NVIDIA

Founded: 1993

Headquarters: Santa Clara, California, U.S.

Industry: Supplier of AI hardware and software

NVIDIA is gearing up to unveil its artificial intelligence updates and will showcase cutting-edge technologies at CES 2024. The company’s special address, set for January 8 at 8 a.m. PT, will be publicly streamed and concentrate on consumer tech, robotics, and AI. The event will feature 14 conference sessions, with topics spanning from reshaping retail to the impact of AI on smart cars and robotics in various industries.

NVIDIA at CES 2023:

• Demos of RTX 40 series GPUs, boasting the Ada Lovelace architecture, promised a massive leap in performance for gamers.
• NVIDIA’s Omniverse platform, designed for real-time 3D collaboration and content creation, took center stage.
• Demonstrated its capabilities in various applications, including autonomous delivery robots and warehouse automation showcasing Isaac Robotics Platform.

Intel

Founded: 1968

Headquarters: Santa Clara, California

Industry: Semiconductor Manufacturing | Tech Innovation

At CES 2024, Intel is set to introduce its highly anticipated 14th-gen core mobile processors, signaling a pivotal moment for the chipmaker. Last year, Intel made waves by unveiling 32 new 13th Gen Intel Core mobile processors, catering to various laptop segments. Anticipated for 2024, Intel is poised to showcase an extensive range of mobile processors, boasting upgraded AI capabilities and enhanced computing power, promising a comprehensive portfolio of advanced technology in mobile processing.

Intel at CES 2023: 

• A glimpse into the future came with Project Rialto, a holographic display technology that creates realistic 3D images without bulky glasses.
• The Ponte Vecchio HPC and AI accelerator were unveiled.
• Entered the discrete graphics card market with the Arc series GPUs.

Qualcomm

Founded: 1985

Headquarters: San Diego, California

Industry: Telecoms equipment | Semiconductors

Qualcomm is set to spotlight the advancements in on-device AI computing, significantly emphasizing this transformative technology during the CES 2024 event. The focal point centers on their groundbreaking initiative, Gemini, in collaboration with Google, signaling a pivotal development in AI-powered computing. The Qualcomm showcase will likely delve into Gemini’s implications, underscoring its potential impact on reshaping how AI operates within devices.

Qualcomm at CES 2023: 

• Snapdragon Digital Chassis platforms to revolutionize the in-vehicle experience.
• Showcased its Snapdragon X70 5G Modem-RF System.
• Discussed its research and development efforts in 6G technology.

Mercedes-Benz

Founded: 1926

Headquarters: Stuttgart, Germany

Industry: Automotive

At CES 2024, Mercedes-Benz, a leading German luxury car manufacturer, is set to offer a sneak peek of the MBUX Virtual Assistant. This innovative assistant introduces a groundbreaking visual dimension to voice interaction, integrating high-resolution game-engine graphics from Unity. Powered by the in-house developed Mercedes-Benz OS, MB. The MBUX Virtual Assistant OS is a prominent feature among various digital innovations slated to debut in January. CEO Ola Kallenius confirmed this cutting-edge technology’s unveiling at the event.

Mercedes-Benz at CES 2023: 

Samsung

Founded: 1938

Headquarters: Suwon-si, South Korea

Industry: Consumer electronics

Samsung, the South Korean electronics giant, is anticipated to elevate its smart TV range, focusing on upgrades to its Odyssey, ViewFinity, and Smart Monitor series at CES 2024. The spotlight is on enhancing smart gaming and content creator monitors, with QD-OLED technology anticipated as a highlight in the smart TV segment, creating anticipation alongside LG’s offerings. While no major mobile phone launches are expected at CES, Samsung is gearing up for the global release of its flagship Galaxy S24 series in the third week of January.

Samsung at CES 2023: 

• SmartThings, front and center, emphasized its role in creating a seamlessly connected home experience.
• Unveiled the next generation of The Wall micro LED display.
• Samsung emphasized its commitment to sustainability throughout CES 2023.

AARP

Founded: 1958

Headquarters: Washington, D.C., U.S

Industry: Non-profit Organizations

At CES 2024, AARP is set to shine with its AgeTech Summit, following the success of the AgeTech Track at CES 2023. In collaboration with the CTA, this dedicated summit focuses on innovations catering to the aging population’s needs. With projections indicating substantial growth in AgeTech spending, from $45 trillion in 2020 to a projected $118 trillion by 2050, AARP aims to foster collaborations and drive advancements in this sector. Key highlights include CEO Jo Ann Jenkins‘ keynote, discussions on sports technology in AgeTech, disease prevention, and a Pitch Challenge. The event also showcases the AgeTech Collaborative™, featuring startups addressing estate planning, caregiver support, and fall prevention, emphasizing AARP’s commitment to advancing technology-driven solutions for aging populations.

Speakers and Keynotes at CES 2024

This year’s CES is set to host an impressive lineup of over 1,000 speakers, featuring more than 20 keynote addresses. Take a look at the schedule below:

January 8 at 6:30 PM

Siemens Keynote

• • Dr. Roland Busch, CEO, Siemens

January 9 at 8:30 AM

CTA State of the Industry Address and L’Oréal Keynote

• • Nicolas Hieronimus, CEO, L’Oréal
  • Gary Shapiro, President and CEO, CTA
  • Kinsey Fabrizio, Sr. VP, CES and Membership, CTA

January 9 at 11 AM

CES Keynote Conversations: Brand Loyalty in the Age of Always On

• • Evan Spiegel, Co-founder and CEO of Snap
  • Michael E. Kassan, CEO, MediaLink
  • Allegra Krishnan, VP and Chief Loyalty & Engagement Officer, McDonald’s
  • Lynn Teo, Chief Marketing Officer, Northwestern Mutual
  • Dara Treseder, Chief Marketing Officer, Autodesk
  • Moderated by Julia Boorstin, Senior Media and Tech Correspondent, CNBC

January 9 at 2 PM

Walmart Keynote

• • Doug McMillon, CEO of Walmart

January 9 at 5 PM

CES Keynote Conversations

• • Patrick Gelsinger, CEO, Intel
  • Gail Boudreaux, CEO, Elevance Health
  • Moderated by Kristina Partsinevelos, CNBC Nasdaq Correspondent, and Dr. Peter Lee, CVP of Research and Incubations, Microsoft

January 10 at 9 AM

HD Hyundai Keynote

• • Kisun Chung, Vice Chairman and CEO, HD Hyundai

January 10 at 2-3 PM

CES Keynote Conversations

• • Cristiano Amon, President and CEO, Qualcomm
  • Adena Friedman, Chair and CEO, Nasdaq
  • Moderated by Liz Claman, Anchor, FOX Business Network, and Ed Ludlow, Co-host, Bloomberg Technology

January 10 at 6 PM

LIT Dinner Keynote

• • Corie Barry, CEO, Best Buy
  • Moderated by Alan Murray, CEO of Fortune

CES 2024 Registration Details

CES 2024 is an exclusive event reserved for individuals aged 18 and above holding affiliations within the consumer technology industry or working for a media company, excluding exhibitors. Registrants must provide proof of industry affiliation and upload or take a picture using the computer’s webcam during registration.

Attendees can opt for the Exhibits Plus Pass, priced at $350, offering access to the exhibit floor, keynotes, Great Minds sessions, select conference programming, and the Research Summit. Alternatively, the Deluxe Conference Pass, priced at $1,700, grants access to all the Exhibits Plus Pass features and entry to CES Conference Programming, featuring over 100 sessions, curated conference tracks, and Partner Programming.

FAQs

1. What is CES 2024?

CES 2024 refers to the Consumer Electronics Show scheduled in Las Vegas, Nevada. It’s a prominent trade show where tech companies showcase their latest innovations and set the tone for the upcoming year in technology.

2. What is the significance of CES?

CES is a platform for tech companies to highlight their relevance, allowing the industry to set expectations for the year ahead. It’s an opportunity for exposure to a vast audience, with an expected attendance of 130,000 people.

3. What are the key focus areas at CES 2024?

The event will spotlight various sectors, including AI, sustainability, startups, digital health, transportation, and mobility. There are 25 interesting topics, including lifestyle, food tech, gaming, robotics, smart home, and travel.

4. When and where will CES 2024 take place?

CES 2024 will span four days, beginning on Tuesday, January 9, and concluding on Friday, January 12. Preceding the main event, there will be two days of media events and the C Space conference called CES Unveiled. The event will occur across multiple venues near the Las Vegas Strip, covering a total exhibition space of 2.4 million sq. ft., segmented into three sections based on the showcased items.

5. What are some of the most memorable moments in CES history?

• In 1983, Michael Jackson moonwalked onto the stage to introduce the Pepsi Cola ad featuring the “Billie Jean” music video.
• In 2007, Steve Jobs unveiled the first iPhone, forever changing the landscape of mobile phones.
• In 2016, Samsung showcased its revolutionary curved-screen TV, the Galaxy S6 Edge.

6. When and where did the first CES take place?

The first CES was in New York City in 1967. It was a much smaller affair, with only 17,000 attendees and 230 exhibitors.

[To share your insights with us, please write to sghosh@martechseries.com]