MikeWorldWide, a leading independent and integrated public relations agency, announces its partnership with Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge.
Today’s employees use a myriad of devices to access IT networks, applications and data to stay productive. Ivanti’s innovative technology makes Everywhere Work possible for enterprises. It finds, heals and protects every device – whether your team is down the hall or around the globe.
CIO INFLUENCE: General Data Protection Regulation (GDPR) Anniversary
MikeWorldWide was selected following a competitive tender to lead an integrated campaign to increase Ivanti‘s brand reputation and raise the profile of its UK spokespeople. The B2B campaign – comprising media relations, social management and award activity – applies a creative approach that borrows from the B2C playbook and has been developed to enhance Ivanti‘s visibility, grab audience attention, and distinguish it from competitors. The approach is already delivering dividends with consistent, high value trade coverage, National hits, including with The Telegraph in print, and a burgeoning social presence for Ivanti‘s key regional executive.
“We’re excited to have MikeWorldWide as an extension of our communications team. They have shown a deep understanding of our key audience, the media they engage with and the type of content they’re hungry for. Having gotten under the skin of our messaging and aligning it to what our audiences want, we’re better equipped to effectively communicate our messaging and stand out from the competition,” said Carrie Laudie, Associate Director of Corporate Communications, Ivanti.
CIO INFLUENCE: Top Challenges for CTOs in 2023
Remote work technology gives companies access to a global talent pool and allows for more flexible work arrangements leading to happier and more satisfied employees. We believe Ivanti‘s Everywhere Work technology is making a real difference in the world of remote work and having a positive impact on the lives of thousands of people.
“We see this as an opportunity to turn Ivanti into the reference brand for conversations about Everywhere Work; positioning it as the tech player who always has something interesting to say. To accomplish this, we’re emphasising the crafting of compelling narratives that resonate with Ivanti‘s audiences, foster engagement and encourage them to come back for more,” said Rachel Symons, Vice President, MikeWorldWide.
CIO INFLUENCE: CIO Influence Interview with Herb Kelsey, Federal CTO at Dell Technologies
[To share your insights with us, please write to sghosh@martechseries.com]
