Azul more than doubled its channel partner count and saw significant channel success in 2020
Azul, provider of the world’s most trusted open-source Java platform, announced that in 2020 it more than doubled the number of channel partners that sell, support and enable its products. The company signed 27 new partners worldwide last year, bringing the total to 53 at the end of 2020 and closed several seven-figure dollar transactions led by partners. Over the last two years, Azul has increased its channel business by more than 5x.
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“When Oracle revised its Java license structure, customers were faced with a choice that they were not prepared to make”
In April 2019, Oracle introduced a new Java pricing model. This led many of its customers to reconsider their Java licensing and support and explore Java runtime alternatives, including Azul’s supported builds of OpenJDK. According to a survey of 432 senior Java decision-makers commissioned by Azul and conducted by a leading global independent strategic consulting firm1, about half of existing Oracle JDK users are exploring cost-effective, enterprise-class solutions that come with timely, production-quality updates, proven security, and enterprise-grade support.
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Azul is experiencing rapid growth capturing market share in the ~$1.3B US1 market for paid Java support, both in signing new customers and expanding use of its products in its existing customer base. Azul’s partner program creates significant growth and margin opportunities for partners, particularly in the delivery of consulting and migration services to customers.
“When Oracle revised its Java license structure, customers were faced with a choice that they were not prepared to make,” said Eric Graber, EVP of global sales and field operations, Azul. “Channel partners and service providers are often the ones on the front lines helping customers walk through their options. We are excited to grow our channel partner ecosystem across the globe to bring Azul’s OpenJDK offerings and the tremendous, related cost savings to more customers worldwide.”
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