New Jersey-Based Health System Sees Increase in Online Appointment Bookings
Kyruus, the leader in provider search and scheduling solutions for health systems, announced that Atlantic Health System, a leading non-profit health system based in New Jersey, has expanded its use of the Kyruus ProviderMatch platform to offer consumers convenient online scheduling on its website. The health system has seen rapid adoption from both new and existing patients with thousands of appointments booked online in the first five months.
Atlantic Health System first began working with Kyruus in 2017, building a new system-wide provider directory and upgrading its online consumer search experience with ProviderMatch for Consumers. Last year, the team built on its initial work making it easier for people to find the right care by allowing them to also book visits via ProviderMatch DirectBook, which uses a direct integration with the health system’s EHR to show appointment availability and facilitate seamless scheduling. While Atlantic Health System had offered online booking before, the team switched to Kyruus’ solution to offer a more intuitive consumer experience and boost conversion. 
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Atlantic Health System focused the first phase of its online scheduling initiative on primary care, expanding digital access to almost three hundred primary care providers in May. The organization has seen equally strong adoption from new and existing patients, with more than 40 percent of online appointments coming from new patients so far. Atlantic Health System has also activated online scheduling for screening mammograms in its first phase, allowing people to self-book visits at 10 locations. Notably, cumulatively across primary care and mammograms, over 40 percent of online bookings have occurred outside of normal business hours.
“Our goal was to make it as easy as possible for people seeking care with us online to both view available appointments, and book the best one for them then and there,” said Mary Capella, Director of Marketing at Atlantic Health System. “With our Kyruus expansion, we’re excited to be helping people now find and schedule the right care within one streamlined digital interaction.”
Atlantic Health System also made online booking available for virtual care visits – a key need as consumers seek convenience and options during the pandemic. The team plans to further expand the breadth of its online scheduling offerings in the year ahead.
“Like so many other health systems that take the important step of offering their communities convenient online scheduling, Atlantic Health System has seen consumers embrace the option,” said Scott Andrews, General Manager, Health Systems at Kyruus. “We look forward to continuing to support the organization’s work to expand on this early success in the year ahead.”
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