Deepens its Contribution to the Wireless Broadband Alliance
Cloud4Wi, the industry’s leader in enterprise WiFi-based experiences, announced it has increased its involvement with the Wireless Broadband Alliance (WBA) by upgrading its membership level from Implementer to Principal Member.
“As the WiFi industry continues to face some big challenges in adoption because of painful WiFi onboarding experience, security challenges, and untapped business opportunities, Cloud4Wi believes that it can help accelerate the adoption of Passpoint and WBA OpenRoaming standards among enterprises,” said Andrea Calcagno, CEO and co-founder of Cloud4Wi.
“Cloud4Wi will sit on multiple working groups at the WBA, including OpenRoaming Work Group, Customer Experience Work Group, Test & Interoperability Work Group, and Roaming Work Group, and will be cooperating with the other key players to define new, disruptive use cases for enterprises.” Calcagno added. Cloud4Wi joined the WBA in February 2021 as Implementer Member in the WBA OpenRoaming initiative.
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Cloud4Wi will play a key role in moving the WiFi industry forward by providing enterprises with a solution that is compliant with Wi-Fi CERTIFIED Passpoint and the WBA industry-standard framework for WBA OpenRoaming. It will enable the enterprise’s network to join the WBA OpenRoaming federation by delivering an automatic, secure, connected WiFi experience. Moreover, Cloud4Wi will perform the Identity Provider (IdP) (As-a-Service) role and enable the enterprise to distribute its own profile to its customers through a tailored onboarding experience. The Passpoint profiles can be installed via a mobile app — WiFi software defined kit (SDK) — or by downloading a file from a web page that can be reached through multiple channels, such as email, SMS, QR code, banner web, or through the traditional captive portal.
Once a customer accesses the WiFi network offered at a location, the Passpoint-enabled client device will automatically connect upon subsequent visits in any location that is part of the OpenRoaming federation. This eliminates the need for customers to search for and choose a network, request WiFi access, and re-enter authentication credentials each time they visit. Passpoint automates the entire process, enabling more seamless connectivity between WiFi networks and mobile devices, all while delivering enterprise-level security. As one can imagine, this process dramatically frees up precious time and resources from IT support staff and improves the overall customer experience. Enterprises will be able to collect actionable data about their customer identity and their behaviors across the federated locations and all is done under strict legal and privacy compliance.
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The result of the reduced friction is an increase in the number of connected customers. In turn, enterprises will enjoy a comprehensive view of their customers from the initial online onboarding to return visits across the federation, thus enabling the delivery of compelling location-aware experiences.
“I am delighted to welcome Cloud4Wi as a principal member of the WBA and congratulate them on taking a leadership role in accelerating the adoption of Passpoint and WBA OpenRoaming™ in the enterprise world. I am confident Cloud4Wi’s contribution to our working groups will make a great difference in advancing our roadmap and industry collaboration” said Tiago Rodrigues, CEO at WBA.
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