SOFTSWISS, a cutting-edge iGaming software provider, shares its experience in implementing AI tools into its everyday practice. AI has proven to be a valuable asset, revolutionisingย real-time dataย analysis, player management, contentย personalisation, and design.
Real-Time Dataย Analysis
Theย Anti-Fraudย team withinย SOFTSWISS‘ Managed Servicesย helped operatorsย save EUR 16m+ in 2022, having processed 61,810 requests. It is hardly possible to analyse such data volumes by hand. That is where AI stepped in.
Theย SOFTSWISSย Research and Developmentย (R&D) department developed aย real-time dataย analysis tool leveragingย machine learningย models to detect suspicious cases and bring them to theย Anti-Fraudย team’s attention. Additionally, its recent updates have enhanced the ability to assess affiliate traffic quality, ensuring a secure and trustworthy iGaming environment.
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Another valuable tool created by the SOFTSWISSย R&Dย department is Business Metrics Monitoring and Management (BM3), a machine learning-driven system that analyses key business indicators and identifies deviations on aย near-real-timeย basis.ย BM3ย helps identify potential issues more efficiently than traditional rule-based solutions, enabling prompt detection and troubleshooting to prevent negative impacts and avoid financial losses.
Vitali Matsukevich,ย COOย atย SOFTSWISS,ย comments: “AI is an effective tool for analysingย big dataย inย real time, however the final decision should still be left to an expert. While AI offers speed and efficiency, relying solely on AI for business decisions may not be advisable.”
Player Management & Contentย Personalisation
Another area where AI has demonstrated its efficiency is player management.ย SOFTSWISS‘ย R&Dย department developed a service called DOSSIER, which analyses player behaviour to enhance gaming experience. DOSSIER predicts future actions, enabling operators to make timely and tailored offers.
For example, the system identifies players with high potentialย lifetime valueย (LTV) and allows operators to offer them special bonuses or assign individual managers. Such segmentation can be used across various scenarios.
Likewise, AI is used in theย SOFTSWISS Sportsbookย to personalise content for players.ย AI-basedย tools enable the display of events according to player preferences. The system collectsย real-time dataย on player activity and offers the most relevant content, including events particularly appealing to specific players or similar player groups.
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Vitali Matsukevichย adds: “When it comes to players, this approach helps reduce the time between bets and increase their amounts and playerย LTV. When players easily find exciting events tailored to their preferences, their gaming experience becomes more enjoyable, positively impacting overall business performance.”
iGaming Brand Design
Design is one of the trendiest areas where AI is making significant strides, and theย iGaming industryย is no exception. Atย SOFTSWISS‘ย WebStudio, the implementation ofย generative artificial intelligenceย has become a game-changer.
AI acts as an ally during the initial layout creation phase. Through crafted queries, AI generates a diverse range of images aligned with specified parameters while preserving the essence of the original concept in just minutes. Such images then serve as a basis for further refinement by illustrators and animators.
Vitali Matsukevichย summarises: “Being innovators, we continuously explore and test emerging tools, adapting worldwide trends to enhance the iGaming experience. The enormous potential of AI lies in its ability to optimise repetitive tasks and handleย big data, improving overall efficiency. Nevertheless, we exercise prudence when integrating AI intoย decision-making processes, recognising thatย unforeseen outcomesย could result in financial losses. Striking the right balance between leveraging AI’s capabilities and maintaining human oversight is crucial to ensuring sustained growth and success.”
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[To share your insights with us, please write toย sghosh@martechseries.com]
