Tata Consultancy ServicesWill Help Speed and Scale SonyLIV’s Innovation to Accelerate its Journey Towards Becoming a Global Next-Generation OTT Player
Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has entered intoa strategic partnership with India’s premier OTT streaming platform, SonyLIV,to helpcreate an innovativebusiness modelenabled by digital technologies, enhance customer experience, and pave the path to future growth.
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The partnership will leverage TCS’ next-gen digital capabilities, global expertise, domainknowledge and innovation ecosystem to define SonyLIV’s platform transformation roadmap for India and global markets.TCS will helpenhance its core OTT platform to leverage AI and machine learning to provide personalized experiences to subscribersacross devices. It will also help SonyLIV use data and insights to monetize content and create new revenue streams.
Additionally, TCS will set up a world-class Experience Design Centerleveraging its innovation labs, where it will deploy its Location Independent Agile Model to accelerate innovation by rapidly prototyping and helping SonyLIV launch new best-in-class features ahead of the market.The partnership will help SonyLIVreimagine the customer experience and engagement,enhance its brand, establishcompetitivedifferentiation in the marketplace and drive growth.
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Danish Khan, Business Head, SonyLIV, Sony Entertainment Television and Studio Next, said,“We are delighted to have TCS on board as our technology partner. We will work closely with the TCS leadership team in India, US and UK to enhance the user experience of SonyLIV. Further, we hope to harness the TCS global talent reach, infrastructure and global centers of excellence to bring innovations that will improve engagement and provide a delightful consumer experience.”
“We are pleasedto partner with SonyLIV in their growth and transformation journey to become one of the best OTT platforms in the country and the world,” said Ujjwal Mathur, Country Head,TCSIndia. “Through this partnership, TCS will bring its deep domainknowledge in the media and OTT industry along with world-class technology capabilities to enable SonyLIV to innovate at speed and scale. TCS will leverage its global innovation ecosystem to introducenext-gen immersive and interactive features toenrich the overall customer experience.”
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