Riverbed unveils new unified observability strategy to unify data, insights and actions across IT so customers can deliver seamless digital experiences and drive enterprise performance
Riverbed launches new brand identity, including new Alluvio by Riverbed brand for Unified Observability, reflecting evolution of the Company, technology, and market
Riverbed launched a broad strategy to bring industry-leading unified observability to customers worldwide and accelerate growth. Front and center in the company’s strategy is the development of an expanded unified observability portfolio, which will unify data, insights and actions to solve one of the industry’s most daunting problems: how to provide seamless digital experiences that are high performing and secure in a hybrid world of highly distributed users and applications, exploding data and soaring IT complexity. Riverbed also launched a new brand identity, including the introduction of Alluvio by Riverbed™ (for Unified Observability), reflecting the evolution of the Company and technology, and strong market momentum as evidenced by over 30% year-over-year bookings growth for its visibility and observability solutions in the last three quarters.
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“This marks an exciting new chapter for Riverbed,” said Dan Smoot, Riverbed president and CEO. “We’re capitalizing on our trusted brand, the dynamic growth, and market momentum for our visibility solutions to position Riverbed as a dominant leader in the rapidly growing observability market. Through our vision to deliver a highly innovative, differentiated SaaS-based Unified Observability portfolio, we will meet an urgent customer need and disrupt the market. We are focused on helping our customers transform massive amounts of data into actionable insights, so they can drive enterprise performance and deliver exceptional digital experiences.”
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Market Opportunity and Data Challenge
Leading industry and financial analysts estimate the observability market will reach approximately $19 billion in 2024. Drivers of this growth include the tectonic shifts to hybrid work and networks, multi-cloud environments, and modern application architectures. These shifts make it extremely difficult for IT to extract actionable insights from data and proactively manage performance using existing tools.
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According to Riverbed’s Hybrid Work Global Survey, 75% of business decision-makers say their organizations struggle to glean actionable insights from data that is generated by their technology infrastructure. Furthermore, IT still relies on siloed tools to manage performance and user experience, and are overwhelmed by massive amounts of disparate data and alerts that provide little context or actionable insights.
Observability is meant to solve these problems, but current solutions fall short. Observability tools that limit or sample data rather than capture everything leave IT blind to potential issues or opportunities for proactive improvement. Even so-called “full-stack” observability solutions fail to capture all relevant user, network, and application telemetry to effectively troubleshoot problems at scale for today’s complex, hybrid, and distributed infrastructures.
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