o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, announced that Canyon Bicycles, the innovative and inspiring direct-to-consumer bicycle manufacturer, has selected o9 to enhance its ability to dynamically adapt to shifts in consumer demand through the digital transformation of its planning capabilities.
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“Our direct-to-consumer business model has afforded us a unique vantage point in understanding the dynamic demands of today’s cycling enthusiasts”
Established in 2002 in Koblenz, Germany, Canyon Bicycles is a trailblazer in the performance cycling industry. It is well known for its commitment to innovation, design, and exceptional engineering, with around 1,400 employees worldwide. After experiencing rapid growth in recent years, the company wanted to reach the next level of its planning capabilities with the support of next-generation technology. This was driven by Canyon’s strong customer-centric focus on meeting the expectations and demands of its fans and, by doing so, continuing to deliver premium cycling experiences and services into the future. Together with o9’s AI-powered integrated business planning solution for retail, Canyon will enhance its inventory management and service levels and elevate the overall performance of its business operations.
o9 is partnering with aioneers, a leading supply chain consultancy company, to implement o9’s platform at Canyon Bicycles. Since 2020, aioneers’ strong end-to-end capabilities – from go-to-market, sales, and delivery to installation – have been essential in multiple joint projects.
“Our direct-to-consumer business model has afforded us a unique vantage point in understanding the dynamic demands of today’s cycling enthusiasts,” said Alison Jones, Canyon Bicycles’ Chief Operating Officer. “To continue to keep pace with the needs of our customer base, we realized we needed a better way to utilize our deep customer knowledge by transitioning to a digital operating model. With o9, we are confident that we’ll be able to respond faster to consumer and market changes, optimize our offering tailored to the needs of the consumer, reduce our inventory, maximize our sales potential, and ultimately position Canyon Bicycles for long-term, sustainable growth.”
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Chakri Gottemukkala, Co-Founder and CEO, o9 Solutions, said, “We are thrilled to support Canyon Bicycles on the next step of the digital transformation journey. This partnership signifies not just a collaboration but also a shared vision of driving innovation and delivering value. Using our AI-powered, future-proof planning platform for planning and decision-making, Canyon Bicycles will continue to lead in performance for customers and fans by more quickly and effectively adapting to market trends, seasonality, and stock positions.”
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