Infrastructure investment shows the pioneer’s focus on strict security and data protection measures as well as long-term commitment to customer success in the EU
Amplitude, Inc., a pioneer in digital optimization, announced the opening of its EU data center in Frankfurt, Germany. The company’s new data center supports its growing customer base in the EU and the increasing number of companies investing in digital products. Now these organizations can experience the dynamism of Amplitude’s number one product analysis solution by allowing them to store their customer data in the EU in accordance with regional data protection standards.
“Organizations around the world strive to use data to create better products. Therefore, we are making large investments in global infrastructure measures that focus on exceptional security and data protection measures “
Amplitude chooses Amazon Web Services (AWS), known for its best-in-class privacy and security measures. The company will set up its data center, helping Amplitude’s customers achieve product innovation and data protection compliance at the same time. Amplitude’s own, separate EU data center not only supports storage, but also data acquisition, queries and visualization.
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“Organizations around the world strive to use data to create better products. As a result, we are making large investments in global infrastructure measures that focus on exceptional security and privacy measures, ”said Daniel Bailey, Vice President of EMEA at Amplitude. “Customer privacy measures must be a priority, especially when data is shared and stored in the cloud. As our customer base continues to grow rapidly and due to the changing data protection standards in the EU, we have invested in this data center to meet customer needs and ensure that they will be able to comply with the highest security standards and the most stringent data protection regulations. ”
Amplitude chose the AWS data center in Frankfurt because Germany has the strictest data protection and technology standards in the world. Thus, Amplitude will be able to conduct stricter verification procedures and maintain higher standards for all user access controls, data filtering and tools. The company’s data center is neutral and agnostic, complies with the General Data Protection Regulation (GDPR) and is ISO 27001 and SOC 2 Type II certified.
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With the new data center from Amplitude, EU customers will have direct access to the number one product analysis solution with integrated data management and integrated identification. This means more EU customers will gain insight into privacy and secure self-service, so teams can deepen their understanding of customers, make improvements to their digital product experiences, and quantify the impact along the entire customer journey.
Amplitude’s strategic investment includes key integration partners enabling EU customers to leverage their existing data and marketing technology platform. The new EU data center supports the equipment with Snowflake, Braze, AppCues and Airship. Further integration of partners will be made possible over time in connection with the support for Amplitude Recommend and Amplitude Experiment.
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