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Lenovo PCCW Solutions Acquisitions Boost Data Practice and Marketing Cloud Competencies

Lenovo PCCW Solutions Acquisitions Boost Data Practice and Marketing Cloud Competencies

Lenovo PCCW Solutions (LPS), a technology service arm of Lenovo, announced the completion of strategic acquisitions of Explora and Eleven Digital, amplifying its data practice and marketing cloud competencies. This move fortifies the data foundation for technology innovations and Lenovo’s AI Center of Excellence (CoE), empowering businesses to fast-track their AI journey.

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About Explora 

Explora is a multi-cloud data and AI solutions specialist, providing a modern tech stack for data transformation, business intelligence, data analytics, workflow automation, data management and quality assurance services.

About Eleven Digital

Eleven Digital’s expertise in marketing cloud technology and customer relationship management (CRM) helps advance business objectives through data intelligence deployment.

How does this integration benefit? 

The integration of Explora and Eleven Digital strengthens LPS’s assembly of over 4,000 distinguished technology experts. “LPS is excited about the new synergies from these acquisitions, which will significantly enhance our AI and data-driven capabilities,” said Dr. Ted Suen, Deputy CEO of LPS. “The infusion of new expertise will accelerate our advancements in predictive analytics, natural language processing, marketing intelligence, CRM and other leading-edge domains, elevating data-driven insights and AI-powered solutions to drive business transformation.”

This strategic initiative is a cornerstone for LPS’s ongoing growth. It welcomes clients from the financial, retail, hospitality, logistics and manufacturing sectors into the portfolio. By expanding its innovative technology spectrum offerings, LPS solidifies its position as the trusted digital advisor to businesses across Asia Pacific.

Challenges in AI Adoption Highlighted by Lenovo’s Global CIO Report

According to Lenovo’s Global CIO Report 2024, ‘poor data quality’ ranks among the top five formidable barriers to AI adoption. Linda Yao, COO & Head of Strategy of Lenovo’s Solutions & Services Group, emphasized the critical role of data integrity in successful AI deployment. “High-caliber AI models require a foundation of trusted data. With these strategic acquisitions, Lenovo’s AI CoE is equipped to provide the data reliability crucial for potent AI outcomes,” Yao said.

The report further reveals that 81% of CIOs leverage third-party AI enablers. “Moreover, Lenovo’s AI CoE is positioned to address the growing demand for security and time to scale with AI. These are the top two barriers to AI adoption, according to the CIOs interviewed. Our data scientists, AI architects, and engineers are accelerating the journey to implementing powerful, responsible, and sustainable AI,” Yao added.

Also Read: Understanding the Role and Mechanism of Encryption in Data Security

FAQs

1. What are the benefits of using predictive analytics in business?

Predictive analytics allows businesses to forecast future trends, behaviors, and outcomes based on historical data. This enables better decision-making, optimized operations, and proactive strategies to enhance business performance.

2. How does AI enhance customer relationship management (CRM)?

AI enhances CRM by automating routine tasks, providing insights into customer behavior, personalizing customer interactions, predicting customer needs, and improving overall customer service efficiency and effectiveness.

3. What is natural language processing (NLP), and how is it used in AI?

Natural language processing (NLP) is a branch of AI that focuses on interactions between computers and human language. It is used to develop chatbots, language translation, sentiment analysis, and automated content generation applications.

4. How do these strategic acquisitions benefit LPS AI capabilities?

Strategic acquisitions enhance a company’s AI capabilities by bringing in specialized expertise, advanced technologies, and robust data practices. These acquisitions can accelerate innovation and improve the quality and performance of AI-driven solutions.

[To share your insights with us as part of editorial or sponsored content, please write to psen@itechseries.com]

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