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Informatica Announces SuperPipe for Snowflake With up to 3.5x Faster Data Integration and Replication

Informatica Launches New Enterprise Data Integrator as Native Application in Snowflake Marketplace

 Private preview of Informatica’s Enterprise Data Integrator (a Snowflake native application)

Informatica, an enterprise cloud data management leader, in collaboration with Snowflake product development launched four new product capabilities to bring greater simplicity, speed, and performance to data integration and replication for customers in the Snowflake ecosystem: Informatica Superpipe for Snowflake, Enterprise Data Integrator Snowflake native application, Cloud Data Integration-Free for Snowflake, and support for Apache Iceberg on Snowflake. The announcements were unveiled at  Snowflake Summit, the company’s annual customer conference currently underway in Las Vegas.

Chris Eldredge, Vice President of Data Office at Paycor, said “Informatica Data loading and integration capabilities are foundational to our success with Snowflake, and we are extremely excited by Informatica’s next-generation integration offerings such as Informatica Superpipe and the Enterprise Data Integrator native application that promise significant performance, ease of use, and scalability gains to help us accelerate delivery of transformational business outcomes.”

“Customers are looking to move their data quickly and seamlessly into Snowflake to power trusted insights, and Informatica’s deep partnership with Snowflake product development enables organizations to do just that by accelerating their time to value from our combined capabilities,” said Jitesh Ghai, Chief Product Officer at Informatica. “We’re introducing fast and seamless integration capabilities and making them more accessible than ever, empowering customers to leverage mission-critical data within the Snowflake ecosystem for better business outcomes.”

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Customers will enjoy these new product capabilities within the Snowflake ecosystem:

Informatica Superpipe for Snowflake – Delivers up to 3.5x faster ingestion and replication into Snowflake, enabling rapid access to critical enterprise data for end users within the Snowflake Data Cloud. Superpipe is the result of deep product and engineering collaboration between Informatica and Snowflake leveraging breakthrough capabilities of Snowflake’s Snowpipe Streaming and Informatica’s Cloud Data Integration & Engineering capabilities. A public preview is available now, with general availability in the second half of 2023.

Cloud Data Integration-Free service (CDI-Free)available directly via Snowflake Partner Connect, expands Informatica’s no code/no setup offerings to provide Snowflake customers a fast, frictionless, and free experience for AI-powered data loading and integration. Customers can simply launch the CDI-Free application and process up to 20 million rows or access 10 processing hours per month for data pipelines and data integration, completely free. CDI-Free builds on top of last year’s launch of Informatica Data Loader, also available via Snowflake Partner Connect, for customers to ingest data at scale and perform data transformations within Snowflake.

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Enterprise Data Integrator (EDI) will be offered in public preview in the second half of 2023. Informatica is one of the first ISV partners to offer a Snowflake Native Application. EDI fosters a seamless and frictionless experience for Snowflake customers to leverage the breadth and depth of IDMC (Intelligent Data Management Cloud) directly from the Snowflake Platform and Marketplace. With EDI, customers can bi-directionally integrate data to and from the Snowflake Data Cloud with other key platforms such as Oracle, SAP, Google, Microsoft, and Salesforce. The capability will be available by the end of 2023.

Informatica Cloud Data Integration support for Apache Iceberg on Snowflake enables customers to load, prepare and store their largest analytics datasets into native and external Iceberg tables on Snowflake using no-code data pipelines. This feature is in public preview and will become available in the second half of 2023.

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[To share your insights with us, please write to sghosh@martechseries.com]

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