Users can now benefit from a loyalty-driven email marketing strategy
Yotpo, an eCommerce marketing platform, announced it has launched Yotpo Loyalty for Marketing Cloud on Salesforce AppExchange, empowering customers to leverage Yotpo data to send more effective emails directly through Salesforce Marketing Cloud.
Recommended ITech News:  New Sas Viya Offerings Help Better Manage and Navigate Big Data for AI and Analytics
Yotpo’s Salesforce Marketing Cloud integration automatically syncs loyalty and referral program-related data with a brand’s Marketing Cloud account. This makes it easier to enrich and manage email marketing campaigns and journeys all in one place, ensure that loyalty members receive the right email at the right time, and effectively target based on loyalty program status.
Comments on the News:
- “The ability to create authentic connections and conversations between brands and their customers has become critical to building enduring customer relationships,” said Will Schnabel, SVP Business Development & Partnerships at Yotpo. “By integrating Yotpo’s loyalty offering to Marketing Cloud, brands will be able to empower cross-channel communication strategies, better understand consumer behavior, and make better decisions that create lasting customer advocacy and brand loyalty.”
Recommended ITech News:  Scanco Acquires CI Global Technologies’ Mobile Applications
- “Yotpo’s Loyalty offering is a welcome addition to AppExchange, as it powers digital transformation for brands by helping drive meaningful customer loyalty experiences,” said Woodson Martin, GM of Salesforce AppExchange. “AppExchange is constantly evolving to enable our partners to build cutting-edge solutions to drive customer success.”
Recommended ITech News:  eStruxture Secures Over $600 Million Cdn in Financing from Leading Financial Institutions and Finalizes the Acquisition of The Canadian Data Center Business from Aptum Technologies
