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Wipro Launches Automotive E-commerce Cloud Solution for Direct-To-Consumer Marketplaces to Get Started and Grow Quickly

Wipro Launches Automotive E-commerce Cloud Solution for Direct-To-Consumer Marketplaces to Get Started and Grow Quickly
The Click-Shift-Drive solution, part of Wipro FullStride Cloud Services, enables automakers and dealers to meet market demands for online shopping, research, credit approval and delivery

Wipro Limited, a global leader in information technology, consulting and business process services, has click-shift -Drive presented, a contactless solution for the car purchase that covers the entire car purchase. The scalable, flexible and quickly deployable end-to-end solution enables automakers and dealers to offer everything from research to loan approval to purchase and delivery when 50% of car purchases begin online .

“For many customers, this requires a number of integrations made possible by our partners. With Wipro’s Click-Shift-Drive and Commerce Cloud, companies will be able to guide customers beyond traditional product catalogs and lead management to a highly customizable commerce engine on their way to buying a car. “

Wipro’s Click-Shift-Drive enables automakers and dealers to quickly adapt to the digital-first demands of Millennial and Gen-Z consumers entering the auto sale market. With Click-Shift-Drive, automakers and dealers can bring e-commerce solutions to market and offer a virtual direct purchase experience in just eight weeks. Click-Shift-Drive uniquely integrates a number of Salesforce technologies to enable companies to deliver an enhanced user experience throughout the customer journey. Additionally, Wipro has partnered with ThreeKit 3D & Augmented Reality to provide an augmented reality component that allows buyers to visualize a virtual rendering of the automobile in their own driveway.PREDICTIONS SERIES 2022

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“ Studies show that 59% of automotive customers are interested in buying cars entirely online. Click-Shift-Drive, part of Wipro’s $ 1 billion investment in the cloud over 3 years, enables manufacturers and retailers to meet this demand by launching online marketplaces faster and with more features than ever before. As e-commerce grows, Click-Shift-Drive is ideally suited to help industry leaders deliver an enhanced customer and shopping experience, ”said Hari Raja, Global Salesforce Practice Head, Wipro Limited.

“The automotive industry has embraced the pandemic-triggered digital transformation and accelerated it to ensure customers get the best they want. As the Salesforce platform has evolved to offer a 360-degree customer view, it will be critical to augment it with mixed reality solutions to create a next-generation experience that spans the spectrum from purchase intent until the final vehicle delivery. With its expanded offering, Wipro aims to support automotive companies in this next-generation customer experience journey led by Salesforce, ”said Yugal Joshi, Partner and Head of Enterprise Applications Research, Everest Group.

“Building relationships and knowing your customers are key to the success of any retail business,” said Lidiane Jones, executive vice president & general manager, Salesforce Commerce Cloud . “For many customers, this requires a number of integrations made possible by our partners. With Wipro’s Click-Shift-Drive and Commerce Cloud, companies will be able to guide customers beyond traditional product catalogs and lead management to a highly customizable commerce engine on their way to buying a car. ”

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[To share your insights with us, please write to sghosh@martechseries.com]

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