PacSun’s marketing and customer teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers
Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in the SoundCommerce Data Platform.
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“With Census Embedded in SoundCommerce, our digital teams can now enhance data integration and activation more efficiently, unlocking opportunities to better engage and serve PacSun customers.”
The retailer is one of the first brands to benefit from the new Census-SoundCommerce partnership, where Census Embedded provides a complete reverse ETL and data activation solution for SoundCommerce customers, for best-practice data management.
“SoundCommerce serves as PacSun’s composable Customer Data Platform, landing modeled data in a managed instance of GCP BigQuery, which acts as our customer and marketing data warehouse,” said Shirley Gao, PacSun’s Chief Digital and Information Officer. “With Census Embedded in SoundCommerce, our digital teams can now enhance data integration and activation more efficiently, unlocking opportunities to better engage and serve PacSun customers.”
PacSun unifies and models its mission-critical data using SoundCommerce’s Reactor Intelligent Data Pipeline. The retailer transforms, governs and activates this data utilizing Census’s Reverse ETL integrations embedded in SoundCommerce, while Reactor provides the data onboarding tools to offer more and better data to Census for activation.
Through syndication of data to PacSun partners like Meta, Census Embedded in SoundCommerce reduces data engineering time and cost and provides faster time-to-engagement with new and repeat customers with a greater variety of signals and attributes in marketing activation and campaign automation.
Census Embedded enables any business to offer best-in-class data integrations to 200+ SaaS tools, directly within their customer-facing applications. Designed with developers in mind, it ensures an effortless and secure authentication and credential management process. For companies such as SoundCommerce that work with their customers’ data, such as data providers, agencies, and SaaS platforms, Census Embedded Reverse ETL makes data sharing easier than ever.
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SoundCommerce’s Reactor low-code intelligent data pipeline ingests, maps, and models data for hosting in today’s modern data warehouses such as Snowflake and Google Cloud BigQuery, making data available for AI, analysis, and activation in tools like Census Embedded. Reactor renders quality data that is natively accessible for Large Language Model (LLM) platforms such as Snowflake Cortex and Google Gemini on Vertex AI – critical to fast, low-cost generative AI enablement for businesses.
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