· Growth follows a series of strong product launches, initiative campaigns and synergetic partnerships
· The newly launched Reno6 Series saw an impressive 300% increase in regional pre-orders compared with its predecessor
Global technology brand, OPPO, announces incredible market growth both locally and internally, cementing the brands commitment to offering its growing consumer base innovative products and enhanced customer service.
Canalys leading global technology market analyst, revealed that of all H1 global 5G smartphone shipments, OPPO ranked first among Android manufacturers, showcasing its ongoing commitment to commercialize 5G around the globe. In addition to launching 5G phones in the full price range to meet the different needs of consumers, OPPO has been actively taking the lead in applying new technologies to its latest models.
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Locally, Canalys revealed that in Middle East and Africa, OPPO has climbed to the 4th place in market share with a 106% growth. The United Arab Emirates and Saudi Arabia have been at the forefront of this rise, witnessing a 196% and a 218% year-on-year growth respectively which is attributed to OPPO’s innovative product offering and strong customer service. In addition, OPPO saw a year-on-year growth of 79% in Egypt.
Ethan Xue, President of OPPO MEA said, “We are proud to see our innovative products and customer-centric approach being well received and reflected in these promising figures. Our growth in the MENA region is phenomenal and illustrates the strong customer base we have that support us and understand our brand mission, technology for mankind, kindness for the world. At OPPO, we continue to push the boundaries and our growth only serves to motivate us even more to offer our customers the best possible products at competitive prices.”
The main proponent of the brands growth is strong product launches that closely align with the evolving demands of smartphone users. Earlier this month, OPPO launched the anticipated Reno6 series, comprising of three variations, the Reno6 Pro 5G, Reno6 5G, and the Reno6 Z 5G that have all been masterfully designed for trendsetting individuals, game enthusiasts and the young at heart. From stunning design details to powerful features, the Reno6 series is already proving to be popular in the region, with a 300% pre-order increase compared to its predecessor, solidifying the demand for the technology brand in MENA.
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