Marketing teams, in-house agencies, and creative agencies gain cross-channel visibility into brand assets and usage rights from pre-production to post-distribution
FADEL, innovator of brand compliance, rights management, and content tracking software, announced release 5.1 of Brand Vision, its cloud-based brand compliance platform. The new release incorporates significant enhancements around content security and compliance, business process optimization, and AI.
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“We see brands of all sizes struggling to orchestrate the complexities of digital media usage, rights, compliance, and quality across an increasingly fragmented set of channels,” said Robert Rose, author of the CMI Market Guide and Chief Strategy Advisor at Content Marketing Institute. Brand Vision is the first-of-its-kind, end-to-end cloud platform, designed to help marketers efficiently and securely manage increasing volumes of digital assets, while also empowering them to create new content with a focus on usage rights and compliance, both pre and post-campaign launch.
“The FADEL product team is very excited by this powerful new release that is aligned with key market trends such as growing video content, AI advancements, and productivity tools,” explained Gregg Guest, FADEL’s VP of Product Management – Cloud Solutions. “By empowering marketers with a built-in workflow engine, automated AI tagging, and cutting-edge picture-in-picture video tracking, our platform provides a robust solution for delivering content with confidence and speed to market.”
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Brand Vision 5.1 highlights include:
- The automated ability to find and track images and video on a growing list of sites including Facebook, Instagram, TikTok, YouTube, Amazon, and now Walmart.com, Target.com and other e-commerce sites
- A sleek new video-matching capability that simplifies the asset matching and review process, allowing users to simultaneously view matching segments of their DAM assets alongside published content with a picture-in-picture video display
- Support for composite assets with the ability to track the components of a final production asset and calculate rights based on the variations amongst the differing components such as talent, director, music, and brands
- A workflow engine that enables the automation and optimization of business processes such as approving asset uploads, sending a rights request, seeking agreement approval, and invoking rights expiration takedowns
- Image asset renditioning that adjusts assets to accommodate channel-specific sizes or formats including TikTok, Facebook, and Instagram
- AI tagging of all assets to automatically assign relevant keywords and descriptors upon upload; this new feature along with the existing AI-powered visual search greatly enhances searchability across all content
- Folder security for greater organization and enhanced asset protection and privacy.
FADEL, innovator of brand compliance, rights management, and royalty b****** software, has worked with some of the biggest names in media, life sciences, fast-moving consumer goods, publishing, high-tech, and advertising. By automating talent and content rights management across videos, photos, ads, music, products, and brands, and streamlining the processing of licensing royalties, FADEL’s cloud-based solutions have empowered businesses to significantly maximize revenues and increase process efficiencies.
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