Akamai-commissioned study suggests increasing data volume, customer experience among factors influencing cloud computing considerations
Akamai Technologies, the cloud company that powers and protects life online, published a new research study examining the trends behind the Media and Entertainment (M&E) industry’s adoption of cloud technologies. The study, commissioned by Akamai and conducted by Forrester Consulting, surveyed 225 respondents from M&E businesses globally, the majority of whom either influence or have final decision-making authority over streaming architectures and/or cloud workflows within their organizations. The results showed that 73% of M&E businesses are considering moving away from large, legacy cloud providers in favor of more portable, cloud-native setups due to cost pressures, among other findings.
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High customer expectations driving cloud adoption in the M&E sector
M&E businesses were early cloud adopters, with 92% of respondents reporting they are either “successful” or “very successful” with cloud-based technology, and 77% reporting their cloud journeys are progressing faster than expected. This uptake has been driven by high customer expectations, with 76% of those surveyed reporting their users expect zero downtime, buffering, or playback errors.
Looking ahead, however, the report highlighted concerns around the ability of existing cloud infrastructures to future-proof the M&E industry’s growth. According to the Forrester study, “M&E companies are reevaluating their cloud provider relationships, seeking trusted partners to overcome top challenges and accelerate content production.”
Business costs, data growth are top of mind for the M&E industry
Rising costs are having a notable impact on M&E businesses’ cloud strategies. Among respondents, 73% are considering moving away from traditional cloud providers due to cost pressures, while 63% report the costs are difficult for their business to manage long-term.
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Increasing data volume is highlighted in the report as complicating respondents’ abilities to further adopt cloud infrastructures. Thirty-six percent anticipate more than 50% growth in data volume over the next three years, and 68% agree that data volume complicates infrastructure adoption.
“Cloud provider partners must evolve to meet M&E customers’ data demands,” according to the Forrester study. “As many consider refactoring their cloud provider relationships, they seek partners to meet them where they are and help with their cost, data egress, and hosting needs.”
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