Iconic Brand Celebrates 20 Years of Soothing, Sound Sleep for All!
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The idea transformed simple sleep aid products into opportunities for human connections through the Plush with a Purpose® collection. Suh adds, “When we first started, we focused on creating products and resources that helped babies sleep. However, as the brand grew, we learned more about the complexities of sleep and the importance of creating a sleep routine, so we expanded our mission to bring that comfort to the whole family.”
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Today, Cloud b and its multi-sensory product collections are based on pediatric research demonstrating that specific aspects of sight, sound, and touch are all vital to achieving peaceful, deeper sleep. The classic, award-w****** products continues to be the mainstay behind the brand and include Sleep Sheep™, a cuddly companion that soothes baby to sleep with calming “white noise,” Twinkling Twilight Turtle®, which features two soothing melodies and projects 100’s of twinkling lights on the ceiling, and Tranquil Turtle®, which creates a serene underwater effect, complete with soft waves and was recently awarded the PARENT’s Kid’s Sleep Award.
In 2021, BTL Diffusion, an award-w****** baby products and toy development and distribution company, acquired Cloud b™. “Cloud b has an incredible legacy with two-decades of research and awards to back its product line,” says Laurent Benichou, BTL Diffusion CEO. “We look forward to continuing to be a part of the brand’s future legacy with the development of new innovative products and fresh designs that will complement the incredible product line.”
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