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Azul Expands Product Portfolio, Updates Pricing and Packaging, and Launches New Brand Identity

Azul Expands Product Portfolio, Updates Pricing and Packaging, and Launches New Brand Identity
New Azul Platform comprises three commercial product offerings to deliver the most complete, dependable, secure and performant builds of OpenJDK

Azul announced new products and pricing for customers and partners who rely on Azul for the Java that they love. The effort is aimed at accelerating Azulโ€™s position in the modern cloud enterprise, a new paradigm where the cloud intersects with software development and deployment, by prioritizing customersโ€™ success, maintaining unwavering commitment to innovation and excellence, and advancing Java through community leadership. Capitalizing on the $2.5B Java market opportunity for Azul1, which the company highlighted in May 2020, the company is introducing the Azul Platform which includes Azul Platform Core, Azul Platform Prime and Azul Intelligence Cloud.

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โ€œThis is an important milestone for the company, and one that we think will make it easier and more compelling for Java developers to engage with Azulโ€

โ€œThis is an important milestone for the company, and one that we think will make it easier and more compelling for Java developers to engage with Azul,โ€ said Scott Sellers, co-founder, president and CEO, Azul. โ€œWhen companies adopt the Azul Platform based on OpenJDK, they dramatically reduce their Java infrastructure and support costs, improve application performance, and enable development teams to focus on innovation rather than troubleshooting. We hear this over and over again, and itโ€™s why we continue to gain momentum.โ€

Todayโ€™s digital transformation requires embracing software and leveraging the cloud as the key drivers of competitive advantage. And while the modern cloud enterprise creates incredible possibilities for business, it also exposes new issues around stability, security, performance, and cost. With over a third of todayโ€™s business applications built using Java as well as the proliferation of Java-based technologies (Cassandra, Kafka, Solr, Elasticsearch, Hadoop/Hbase, Spark, Ignite, Hazelcast, Tomcat, JBoss, ZooKeeper, etc.) used to run and support modern, big data applications and analytics, all deployed on a mix of public, private and hybrid clouds, the modern cloud enterprise is top of mindโ€”and Azul is uniquely positioned to support companies along this journey.

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โ€œWeโ€™re the only company that is 100% focused on Java,โ€ said Gil Tene, co-founder and CTO, Azul. โ€œThis is our business. This is the only thing we do. And itโ€™s what we excel at. We participate in all aspects of the Java industry, we listen to our customers, and we bend over backwards to make it work for them. Thatโ€™s what weโ€™re known for.โ€

โ€œWhen you provide 3 billion web pages a day, you need a whole lot of servers,โ€ says Ariel Pizetsky vice president of IT, Taboola. โ€œThe less servers you have, the better the economics work. My IT footprint has a huge impact on my hosting costs, my running costs, and my ability to serve recommendations. Azulโ€™s performance improvements translate into huge infrastructure savings and simplification by having less servers.โ€

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The Azul Platform: The Java Platform for the Modern Cloud Enterprise

The Azul platform is a set of products that enable Java teams to deliver, optimize, manage, and develop Java applications in multi-cloud enterprises with the certainty of highest performance, security, and value.

At the base of the platform isย Azul Zulu builds of OpenJDK. All Azul products are built on OpenJDK, roughly 8+ million lines of code, which are curated, tested and certified to provide customers the most complete, dependable and secure builds of OpenJDK. Some Zulu builds of OpenJDK are made freely available and are downloaded and used by the Java community. Azul delivers maximum security to protect Java applications from malicious attacks, and ensures users can access the latest features and functions safely and with confidence.

Azul establishes secure and consistent performance across all environmentsโ€”on-prem, cloud, embedded, IoTโ€”and provides the broadest platform support in the industry with compatibility certifications for a broad range of platforms, deployment architectures, JDK versions, and hardware.

The Azul Platform is comprised of three commercial offerings:

Azul Platform Coreย (formerly Zulu Enterprise/Embedded) contains commercially supported Azul Zulu Builds of OpenJDK, delivering dependable security and stability. Azul Platform Core is backed by the industryโ€™s best support and maintenance offering and reduces Java support and licensing costs by as much as 90%.

Azul Platform Primeย (formerly Zing) extends Azul Platform Core, enhancing performance, scalability, and consistency. Azul Platform Prime, powered by Azul Zulu Prime Builds of OpenJDK, delivers added scale, performance, and efficiency to your Java applications, and can reduce cloud infrastructure costs by as much as 50%.

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Azul Intelligence Cloud

The Azul’s Platform includes the new Azul Intelligence Cloud which enables better visibility, management, security, stability, efficiency, optimization and operational intelligence across entire Java estates. Available in the second half of 2021, the Azul Intelligence Cloud consists of:

  • Connected Runtime Services (CRS) โ€“ servicesbetween Azul runtimes to facilitate communication with the analytics platform and optimization engines.
  • Azul’s Analytics Suite โ€“ an analytics platform which provides actionable operational intelligence in the areas of artifact & inventory management, security, and anomaly detection.
  • Azul’s Optimizer Suite โ€“ optimization modules for Azulโ€™s builds of OpenJDK which enable increased levels of performance and throughput completely transparent to the application code.

The Azul’s Platform is backed by Azulโ€™s highly skilled, globally distributed Support team which provides 24x7x365 Technical Support services for commercial customers with SLAs appropriate for demanding production applications. Azul’s also offers Product Training and Migration Services for those Azul’s customers that need help migrating to the Azul’s Platform products.

Pricing & Packaging

As part of Azulโ€™s transition to the Azul’s Platform, the company has delivered new pricing and packaging for Azul’s Platform Core and Azul’s Platform Prime fully bundled with its best in class builds of OpenJDK and support offerings. This new pricing model is based on virtual cores (vCores) and desktops to accommodate the various customer deployment scenarios across public and private clouds as well as the consolidation of server infrastructures on virtualized deployments.

Bolstering Its Go-to-Market Strategy

Today, Azul’s launched a completely revamped website that makes it easier for visitors to learn the value of Azulโ€™s products and services. In addition to a more engaging experience, prospects can search for a wide range of use cases and Java technologies to learn how other customers have leveraged Azul’s to maximize business and IT value. Visitors can now view the entire Azul’s Platform at a glance, making it easier to know which products are best suited for various Java workloads and applications.

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