MediaFlows Harnesses Generative AI to Build and Scale Media-Rich Applications
Cloudinary, the image and video platform that powers many of the world’s top brands, announced that MediaFlows by Cloudinary, a low-code platform used to automate visual media workflows, is now generally available. MediaFlows’ generative AI technology FlowAI empowers users to build media-focused workflows simply by typing what they want to achieve, and letting FlowAI create the workflow for them.
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“Since launching the beta last year, MediaFlows has been a game-changer for our customers, dramatically cutting down costs and accelerating their time-to-market”
“Since launching the beta last year, MediaFlows has been a game-changer for our customers, dramatically cutting down costs and accelerating their time-to-market,” said Amit Golan, group GM of Emerging Business and acting GM of MediaFlows at Cloudinary. “We believe it’s a groundbreaking solution for building and scaling media-rich applications. We’re excited to be bringing its capabilities to a much broader audience of users and businesses.”
With pricing ranging from free to enterprise, MediaFlows offers AI-powered capabilities to help automate edits across media assets, standardize assets for compliance purposes, or synchronize with third-party services, APIs, or out-of-the-box integrations with Akeneo, Shopify, Twilio, and more.
With MediaFlows, users can:
- Reduce coding costs and time: Use its drag-and-drop interface to build, QA, and update workflows involving images and videos, saving development and maintenance costs. Free up the team’s time for more creative and innovative initiatives.
- Empower cross-functional teams: Open up Cloudinary’s capabilities to business users, removing development bottlenecks and streamlining time-to-market.
- Build simply, scale infinitely: Tap into pre-built templates, integrations, and workflow logic to bring media-rich applications to life, whether users are developers or non-developer builders (“citizen developers”).
- Offload maintenance: Let MediaFlows handle maintenance for both the generated code and the infrastructure on which it runs.
- Collaborate and integrate: Seamlessly link visual media ecosystems to Cloudinary APIs and third-party services with just a few clicks.
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SPORT 2000, a leading European sportswear company, needed to ensure their online customers get the most updated and highest quality product images on their e-commerce platform. In order to automate this process of updating assets, they partnered with MediaFlows by Cloudinary, saving them hours of work migrating 1.3 million assets and ensuring industry-best customer experience.
“MediaFlows allows us to effortlessly create and manage workflows, streamlining the entire process of providing product images for our customers,” said Tobias Stiedl, SPORT 2000’s o*************** manager. “With MediaFlows we have significantly reduced the time and effort required to keep our online store up-to-date with the latest product images.”
“MediaFlows is an absolute game-changer,” said Christian Ferranti Tech Lead at GlobalDots, a global cloud and web consultancy. “It lets us easily tap into the full power of Cloudinary’s APIs – while giving us hours of development time back every day. With MediaFlows, we have the visual building blocks to build complex media applications without writing a single line of code.”
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