Alloy Automation, long known as the top integration and automation platform for commerce, has announced today that it is expanding its business to be industry-agnostic. Since its inception, the company has been focused on building an extensible platform for integrations. After spending the last three years serving retail and SaaS businesses in commerce, Alloy Automation is now opening up product access to users from all industries. The company’s iPaaS and embedded iPaaS products are currently available to any business looking for integration solutions, regardless of their ties to the commerce ecosystem.
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“We started building the platform out of frustration in our own lives. Even though we were engineers who knew how to work with API’s, we still felt that it didn’t make sense for most people to have to worry about integrations. Our focus on commerce was important, as it allowed us to focus on delivering the highest quality product in the first few years as a company, but I’m excited that we’re now able to serve the broader ecosystem. We’ve stuck true to our original vision,” said Sara Du, cofounder and CEO of Alloy Automation.
Thousands of SaaS and retail businesses currently use Alloy Automation’s two products. Alloy Automation first launched with its business automation platform in late 2019, and released its second product, Alloy Embedded, in the summer of 2022. In the past year, this new release has won the trust of major players such as Amazon, Gorgias, Postscript, and Kibo. The product teams at these companies use the Embedded toolkit to power integrations to popular applications such as Netsuite, Magento, Quickbooks, Mailchimp, BigCommerce, and others.
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“Leveraging Alloy Embedded allows us to execute our vision of providing an extensible platform that enables seamless integration with any tool our customers desire,” said Ram Venkataraman, Chief Executive Officer at Kibo. “With Alloy Automation’s vast integration and automation capabilities, we can now accelerate our customers’ ability to deliver without compromising on quality or time-to-market.”
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