VNTANA is the first to integrate with Amazon’s 3D publishing API, enabling brands to quickly upgrade their product pages to 3D and enable View in Your Room and Virtual Try-on
VNTANA, the industry leader in 3D asset management technology, announces its integration with Amazon’s 3D publishing API to enable brands to publish 3D and augmented reality to Amazon product pages at scale. This product display page solution provides brands a more interactive way to connect with their customers online. A 2022 study by Amazon showed conversion rates 1.5 to 3.5 times higher on Amazon.com products enabled with AR or View in 3D compared to products that did not have AR or View in 3D enabled.
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Amazon now allows sellers and vendors to upload 3D models instead of 360-degree images, as 3D models are compatible with a wider range of listing experiences including View in 3D, View in Your Room, and Virtual Try-on.
VNTANA allows brands to upload their existing 3D scans or 3D models from design programs like Keyshot, 3DSMax, Modo, Siemens, Dassault, Maya and others and instantly convert them to standards accepted by Amazon’s stores. These 3D models can then be submitted from VNTANA directly to Amazon’s stores in bulk with a click of a button so brands can upgrade all their product display pages to 3D and augmented reality, saving significant time and cost.
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“3D and AR technology in online shopping and B2B sales is the next frontier for manufacturers looking to connect with the digital consumer,” says Ashley Crowder, VNTANA co-founder and CEO. “Integrating with Amazon’s API to offer brands 3D deployment across Amazon.com at scale is another move forward for VNTANA to democratize 3D for the product manufacturing industry.”
VNTANA’s API first digital asset management platform and patented Intelligent Optimization algorithms are key to the success as most 3D design files are too large for web display. VNTANA’s software automates the conversion and optimization process so brands can instantly create all the 3D model derivatives they need from their existing design files and publish 3D to Amazon, eCommerce, Google search, and other stores and platforms. No 3D expertise required.
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