Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has partnered with Bondi Sands, one of the most popular self tanning companies in the world, to launch a shade color virtual try-on (VTO) solution for their self tan online shopping experience in the U.S, UK, Europe, and Australia.The immersive shopping experience is powered by Perfect Corp.’s award-winning AI/AR technology, allowing customers to experiment with a variety of self tan products virtually to find their perfect shade. While Perfect Corp.’s AR Makeup Try-On technology has become table stakes in the color cosmetics industry, Bondi Sands is the first company in the self tan category to leverage Perfect Corp.’s virtual try-on technology, which assists in matching customers with their ideal shade.
Extraordinary Self Tanning Shade Matching Experience with Precise VTO Technology
The Bondi Sands VTO experience is available online for the brands’ latest self tan , Technocolor.Additionally, a QR code is presented on the product packaging for in-store shopping.Through Perfect Corp.’s AI and AR virtual try-on technology, Bondi Sands’ customers can instantly try on products via their mobile camera or webcam on a desktop, seeing the self tan product on their own faces with hyper-realistic results. Since the launch of the 1 Hour Express Technocolor self tanner on April 12th, over 78,000 customers have utilized the VTO experience provided by Bondi Sands to find their perfect shade.
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“As a global brand, inclusiveness is a prerequisite for Bondi Sands. The self tanning industry has more work to do in this space than most beauty categories, as most brands consider diversity in marketing campaigns but not in product development,” says Blair James, Co-Founder and CEO of Bondi Sands. “Our new Technocolor range, is the first inclusive self tanning product on the market and has been specifically developed to produce the optimal level of DHA and hydration for each skin type and tone. To make it easy to find your perfect match, we have created the Technocolor Shade Finder Quiz that can be done on our website. At the end of the quiz, a product is suggested through an integrated try-on filter in partnership with Perfect Corp. so you can see exactly how the suggested product looks on your skin.”
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“The expansion for our AR makeup virtual try-on into self tan products perfectly aligns with our company mission of solving consumer pain points and supporting beauty brands to adapt to meet the changing needs of consumers,” said Alice Chang, CEO and Founder of Perfect Corp. “VTO technology has become an essential tool to engage beauty customers and increase customer purchasing confidence. We’re excited to be entering the new arena of self tan products with the Bondi Sands team.”
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