A High Mix of Premium APs Power Revenue Growth
The global tablet applications processor (AP) market grew 12 percent to $3 billion in the calendar year 2021, according to Strategy Analytics’ Handset Component Technologies (HCT) service.
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According to the Strategy Analytics’ Handset Component Technologies (HCT) research report, ” Tablet Apps Processor Market Share Tracker Q4 2021: MediaTek Maintains non-iPad Market Share Leadership “, Apple, Intel, Qualcomm, MediaTek and Samsung LSI captured the top-five tablet AP revenue share rankings in 2021.
- Apple led the tablet AP market with a 62 percent revenue share, followed by Intel with 12 percent and Qualcomm with 10 percent.
- Arm-based tablets accounted for 89 percent of total tablet APs shipped in 2021.
- Tablet AP ASPs grew 21 percent year on year, driven by a better mix and wafer supply constraints.
Sravan Kundojjala, author of the report and Director of Handset Component Technologies service at Strategy Analytics, commented, ” The tablet applications processor (AP) market, a key segment of the mobile computing market, declined 8 percent year-on-year in 2021 after seeing a rebound in 2020. Reduced demand for low-end tablet APs and wafer supply constraints affected shipments. However, shipments grew 13 percent compared to the pre-pandemic period (2019). Despite decline in shipments, the tablet AP market saw double-digit growth in average selling prices (ASP), thanks to a high mix of premium tablet APs.”
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Mr. Kundojjala continued, “Apple, MediaTek and Unisoc posted shipments growth, while Allwinner, HiSilicon, Qualcomm, Rockchip and Samsung LSI saw shipment decline in 2021. MediaTek maintained its leading position in the non-Apple tablet AP market, driven by its design wins at Amazon, Lenovo, Samsung and others. On the other hand, Qualcomm shifted focus to premium tablets and saw a 15 percent shipment decline in 2021.”
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