Reply new trend report , conducted with data-driven trend-tracking platform SONAR, shows how artificial intelligence (AI) will play a crucial role in continuous improvement of the future of customer experience (CX). With the help of AI, the SONAR trending platform analyzes more than 50 million sources, including specialized international media, scientific publications and patent applications from recent years, to identify the next opportunities and trends that will be most affected. by technological advances.
According to the report, AI will continue to improve the efficiency and effectiveness of marketing, delivering better results and giving brands the opportunity to create completely new experiences for their customers. The use of AI will exponentially increase data collection capabilities for a better understanding of customer values and attitudes on a large scale. At the same time, better data management combining higher volumes of structured and unstructured data will strengthen AI’s ability to better predict the future.
Top iTechnology Networking News: Wi-Fi CERTIFIED HaLow Delivers Long Range, Low Power Wi-Fi
AI will have a significant effect on all areas of marketing, be it market research, market strategy, or business actions. The analysis identifies the top trends and the most powerful enabling technologies that support different usage scenarios, as mentioned in expert media analysis.
In market research, two trends will be accelerated by AI: sentiment analysis and visual listening . Currently, sentiment analysis mainly offers a binary perspective on the consumer’s relationship with a brand based on positive or negative online reactions . However, AI-based concepts such as artificial emotional intelligence and natural language processing can identify subtleties in consumer sentiment and thus help brands understand consumer emotions on a large scale and in real time. Similarly, visual listening technologies like Computer Vision, Deep Reinforcement Learning, and MLOps allow brands to know how they are perceived in visual contexts.
In terms of market strategy, consumer segmentation trends and Marketing Effectiveness Modeling(MEM) will also evolve rapidly thanks to AI. With consumer segmentation, companies can use AI to create more dynamic and targeted consumer segments, allowing brands to more precisely target individuals across different digital channels and touchpoints, and better respond to their needs. MEM, as an active tracking of campaign performance and ROI, is also evolving rapidly through the use of AI to capture and process exponentially growing volumes of data. Soon, the AI-based MEM will have ubiquitous applications not only for analyzing the past and present, but for making predictions based on machine learning techniques.
Top iTechnology Networking News: Ready Computing Expands Services to Supply Chain Management With Wellbase IT Monitoring
In the field of commercial actions, thanks to AI, chatbots and virtual assistants and personalized customer experiences are growing rapidly. With chatbots and virtual assistants, brands can offer individualized customer experiences on a large scale, interacting with the customer in real time. AI also enables personalized customer experiences through natural language processing and MLOps that allow you to create individualized recommendations, personalized messages, and exclusive offers for stronger loyalty through meaningful interactions.
“Today’s customer experience design can no longer be conceived without the use of artificial intelligence. This applies to all phases: market research, market strategy and commercial actions. AI can be used to create an IT environment that enables informed predictions and provides marketing teams with insight into where they should lead the customer experience in the future. External analysts such as Luenendonk also share this view and rank Reply as an industry leader in their recently released Market Study on Digital Experience Service Providers, ”said Filippo Rizzante, CTO of Reply.
Top iTechnology Cloud News: National Health Service Announces £2.1 Billion Budget Increase for IT and Digital Technology Infrastructure Across England
[To share your insights with us, please write to sghosh@martechseries.com]
