LatentView, a global digital analytics consulting and solutions firm, announced the addition of John Copeland to its advisory council. Copeland has more than 25 years of experience in marketing strategy and analytics from consulting and leadership roles at McKinsey and Company, Accenture and Prophet as well as marketing and go-to-market operational leadership roles at eBay and Adobe.
The mission of LatentView’s advisory council is to bring together the brightest minds across industries to provide LatentView and its clients with guidance and insights that fuel growth and secure business outcomes. Council members work directly with LatentView executives to forecast trends, address challenges and bridge relationships between the organization and its primary stakeholders. Copeland has also worked with large enterprises around the world to sharpen their marketing and analytics capabilities.
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“Innovative data solutions that enable accurate and efficient decision-making are essential to business leaders that see an opportunity in the market and want to take advantage of it quickly,” said Rajan Sethuraman, LatentView CEO. “John’s experience coaching executives as they create go-to-market strategies, driven by his experience with Fortune 500 brands like eBay and Adobe, brings a fresh perspective to LatentView that can help our customers capitalize on new avenues for excellence in marketing analytics.”
Copeland most recently led go-to-market strategy and pre-sales strategy consulting for customers in key industries in Adobe’s enterprise software business. Previously, he led Adobe’s marketing analytics and market research teams, responsible for optimizing Adobe’s marketing performance.
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“I’ve seen firsthand the power and agility that a strong analytics capability can deliver to a business,” said Copeland. “Many of my clients and customers have transformed the way they operate not only to be much more responsive but also more proactive about finding and capturing opportunities in their markets and addressing operational and customer experience issues. I’m excited to collaborate with LatentView to bring the same kind of value to its business and its clients’ businesses.”
In addition to his prior experience in go-to-market strategy and marketing analytics, Copeland has volunteered as a board advisory member at the Wisconsin School of Business where he assists in developing the curriculum for MBA students. He received his BA in Psychology from the University of Michigan and his Ph.D. in Psychology from the University of Minnesota.
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