Innovative firms offer analytics, insights to improve the value for platform clients and all their users JUNO, a software company that connects and educates people on a single destination platform for events and year-round community, and Bear Analytics, a software company committed to empowering growth of events, have partnered to service event and community platform clients.
Top iTechnology Digital Trasformation News: Viva Wallet and Mastercard accelerate digital transformation in Évora
“This partnership with Bear Analytics and their Bear IQ platform was created to give clients more impactful analytics that will move their businesses forward,” said Gabe Casey, VP, Product at JUNO. “Our commitment to innovate and support client innovation demands data measurement and smart analysis. Bear Analytics has a stellar reputation for real results.”
The events environment is increasingly technology fluid, meaning associations and corporations putting on events and gathering their communities must look across virtual, hybrid and in-person channels to understand what their own customers are doing, and where.
Top iTechnology IOT News: New WebbingCTRL Provides Enterprises with Complete, Zero-Touch Global IoT Control over Carrier Connectivity
“The benefit of this integration is it puts the event organizer first, and thus puts engagement for their customers first,” says Joe Colangelo, Co-Founder and CEO of Bear Analytics. “The value for everyone is in comprehensive understanding of user engagement, however subtly, to set up stronger retention, more direct value for sponsors, more trust in your organization, and driving more growth overall.”
“We are very excited about this partnership with the JUNO team, they are a very client and outcome-centric team and wholly understand the power of data-driven insights to drive event growth,” Colangelo says. “The value center for clients engaging and educating users online is longtail community and content in digital platforms. The Bear IQ platform is designed to find actionable data-backed suggestions for pivots, content strategies, and marketing messaging. The entire focus is how to grow an event audience and engagement with that audience.
Top iTechnology Cloud News: MacroFab Cloud Manufacturing Platform Updated with New Component Suppliers, Flexibility in Material Sourcing Options
[To share your insights with us, please write to sghosh@martechseries.com]
