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Celonis Announces Acquisition of Process Analytics Factory (PAF) to Enable Execution Management Everywhere

Celonis Announces Acquisition of Process Analytics Factory (PAF) to Enable Execution Management Everywhere
PAFnow Capabilities to Debut in Celonis Experiences at the Celonis World Tour 2022

Celonis, the global leader in execution management, announced the acquisition of Process Analytics Factory GmbH (PAF), a leading provider of process mining insights for Microsoft Power BI. This acquisition will enable millions of Microsoft Power Platform users to utilize Celonisโ€™ market leading Execution Management System (EMS) for process mining, automation, and collaboration.

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The acquisition of PAF is part of Celonisโ€™ strategy to enable companies everywhere and in all industries to use process mining within the Celonis EMS to reveal and fix process inefficiencies. Celonis is committed to empowering users of the top automation, collaboration, and workflow platforms to run their businesses using Celonisโ€™ unique process insights and intelligent, targeted actions.

The PAFnow process mining product is completely integrated into Microsoft Power BI and Microsoft Office 365 for the analysis, visualization and optimization of almost any process. 97 percent of the Fortune 500, and over 260,000 companies globally,ย useย Microsoft Power BI.

The Celonis EMS combines, in one integrated cloud platform, real-time data, process intelligence, and targeted action to impact top, bottom, and greenline business performance at speed. Customers looking to get full clarity on how their business processes are running – whether across supply chains, shared service centers, or system landscapes – can now benefit from the unique and advanced capabilities of the Celonis EMS within their familiar Microsoft environments.

Maximilian Gerbert, project lead at Mercedes-Benz Management Consulting, said: โ€œWe – the Digital Accelerator of Mercedes-Benz – are a data-driven department with a business intelligence strategy built over years, but once we brought process mining into our BI infrastructure we were able to see the full picture and identify process inefficiencies throughout our company that we never could before. When supply chain issues come up, we use insights from process mining within BI to pinpoint the bottlenecks and take action to fix them โ€” before they impact our cash flow and our customer experience. We are excited by the news of the Celonis acquisition and the ability to leverage the powerful capabilities of the Celonis EMS within our Microsoft environment.โ€

“Itโ€™s great to see Celonis and PAF join forces,โ€ said Linus Linder, Head of IT at Muller – Die lila Logistik Service GmbH. โ€œNow we can benefit from the real-time data, process intelligence, and targeted action in the Celonis EMS within our familiar Microsoft Power BI environment.”

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The rapid adoption of the Celonis EMS comes on the heels of a generational shift to use process insights and intelligence to change how businesses are run.

According to Gartnerยฎ the market for hyper-automation software will reach nearly $860 billion by 20251. But many businesses do not maximize the value of their digital investments because they lack insight into outdated processes holding back business operations. According to aย Forrester reportย commissioned by Celonis, process mining has hit an inflection point in 2022 as decision makers demand better execution by finding and fixing process inefficiencies.

โ€œSince we started 11 years ago, the Celonis mission has always been the same – to help our customers reach the full potential of their business performance by removing process inefficiencies – and that requires Celonis to be everywhere,โ€ said Alex Rinke, co-CEO and co-founder of Celonis. โ€œThe PAF acquisition enables the millions of users of the Microsoft Power Platform to use Celonisโ€™ unique data and intelligent insights to power analytics, automation, and collaboration.โ€

โ€œThis combination leverages the strength of Celonis market leadership with the foundation that PAF has created in the Microsoft Power Platform. This allows our companies to build the bridge between the Microsoft Power Platform and the Celonis Execution Management System,โ€ said Tobias Rother, CEO and founder of PAF. โ€œWe are thrilled to help put Celonis into the hands of such a large and fast-growing community of business leaders.โ€

โ€œIn our inauguralย HFS SaaS XXV 2022 reportย we ranked Celonis as the top private SaaS company in Overall Rank, Business Value Creation, Partner Engagement, and OneOffice Alignment,โ€ said Phil Fersht, CEO and Chief Analyst of HFS Research. โ€œThe acquisition of PAF demonstrates why Celonis is ranked alongside Microsoft, Salesforce, Amazon, Adobe, and Google for shaping the future of native automation, data, and process design. Celonis is strategically moving its unique process data and intelligent insights into the worldโ€™s largest work, automation, and analytics platforms.โ€

“The purpose of process mining is to gain a fact-based understanding of business process variance and inefficiency to systematically improve processes to maximize performance while aligning with the overall goals of a business. Embedding process mining into common analytics platforms makes it easier for teams to work together using familiar tools,โ€ said Maureen Fleming, Program Vice President for the IDC Intelligent Process Automation Market Research and Advisory Service.

The PAFnow software capabilities will debut in Celonis Experiences atย Celonis World Tour 2022. Celonis Experiences will showcase how customers can seamlessly integrate Celonis EMS with Microsoft Power BI reporting, collaborate with Microsoft Teams, and trigger flows in Microsoft Power Automate.

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[To share your insights with us, please write toย sghosh@martechseries.com]

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