Univfy, a global leader in using artificial intelligence (AI) and machine learning (ML) to personalize counseling and increase access to fertility care, announced a strategic partnership with PracticeHwy’s electronic medical records solution, eIVF, a pioneer in the fertility industry and a portfolio company of Atlantic Street Capital “ASC”. The goal of the partnership is to bring a higher level of insight to fertility care by making fertility treatments more affordable, predictable, and successful, while supporting growth of the fertility market.
Univfy’s highly scalable AI/ML platform delivers validated IVF success prediction models using each fertility center’s own data to support more effective patient counseling. Patients counseled with the Univfy Report are 2-3 times more likely to use their doctor’s recommended treatment, maximizing their chances of having a healthy baby. The partnership with eIVF will support data transmission between the Univfy AI Platform and the EMR, enabling easy and automated generation of the Univfy PreIVF Report and suite of Univfy AI/ML-assisted tools.
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“This partnership with eIVF will accelerate and automate generation of Univfy reports at the point of care, making the reports accessible to many more fertility patients,” said Mylene Yao, CEO and Cofounder of Univfy. “Providers have been asking for the Univfy AI/ML products to become a standard part of patient care. Patients and providers value having transparency, personalization, and accuracy regarding their IVF success rates, so that they can make the best decisions about their treatment.”
“PracticeHwy’s collaboration with Univfy furthers our commitment to clients to grow eIVF’s suite of offerings with innovative partners,” said Nimesh Shah, PracticeHwy CEO. “We are excited that our partnership will create a streamlined experience for eIVF’s growing network of fertility centers by providing an easier and more efficient workflow for physicians and their teams.”
One in eight, or 7 million, reproductive age couples in the US and more than 80 million couples worldwide struggle to conceive on their own. IVF is the most effective treatment for most women and couples, but it is vastly underutilized, most likely due to financial risk and physical and emotional stress. The Univfy AI Platform is designed to meet the medical, emotional, and financial needs of fertility patients.
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