Self-Paced, Online Training Provides Learning and Certification in Digital Advertising to Harness Industry’s Rapid Growth
Quantcast, a global advertising technology company, announced the launch of a new educational program, the Quantcast Academy. The academy is free and open to all individuals and organizations, including students, advertising industry professionals, and those looking to build the skills required to enter the field. Quantcast Academy provides online learning modules and a full certification program to help understand the language, tools, and processes of the digital advertising ecosystem, including concepts such as how artificial intelligence works and its increasingly integral role in marketing strategy. The academy also arms individuals with the training and skills needed to become certified experts in the Quantcast Platform.
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“It’s so important for industry professionals to have access to flexible courses to help them stay relevant in today’s programmatic world and Quantcast’s collection of courses will do just that.”
According to eMarketer, total digital ad spending will reach over $400 billion this year. In addition, the deprecation of third-party cookies is forcing brands, agencies, and publishers globally to rethink how they reach audiences. Quantcast Academy will provide individuals and organizations with the tools and certifications to harness the digital advertising industry’s growth and evolution in a way that is aligned with the most up-to-date digital and advertising best practices.
“This past year the digital ad industry has been catapulted years forward, as consumers have embraced digital commerce,” said Konrad Feldman, CEO, Quantcast. “In this fast-moving environment, marketers, agencies, and publishers are seeking new ways to understand their audiences, to make advertising better for everyone, and to acquire the skills to propel accelerated digital transformation. Quantcast is committed to delivering high-quality industry education to support these goals and empower ongoing advertising industry innovation.”
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Learn About and Get Certified on the Quantcast Platform
Due to popular demand, the Quantcast Academy offers a full set of modules for those interested in using the Quantcast Platform. The Quantcast Platform is a unified, AI-driven, high performance, and easy-to-use platform, which empowers brands, agencies, and publishers to know and grow their audiences. The Quantcast Platform makes it easy to plan, activate, measure, and innovate digital advertising campaigns on the open internet. Training modules and certification will provide practical knowledge about how to use the Quantcast Platform to deliver outstanding business results with ease and confidence.
Quantcast Academy builds on Quantcast’s highly successful Real-Time Academy, which trained over 10,000 professionals at 450 events in 10 countries. The newly launched Quantcast Academy offers attendees credible courses co-designed with expert practitioners. The training also provides flexibility and customization, as well as best-in-class expertise through modules led by data scientists, engineers, and product managers to enhance technical skills, and interviews with top experts at agencies and brands to deliver impactful and measurable digital advertising campaigns.
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“I’m excited to be part of the Quantcast Academy as one of the industry experts and to share learnings around campaign activation, optimization, and measurement,” said Liza Whetzel, Performance Media Manager at Merkle. “It’s so important for industry professionals to have access to flexible courses to help them stay relevant in today’s programmatic world and Quantcast’s collection of courses will do just that.”
The Quantcast Academy also covers essential industry topics and trainings, including:
- The Advertising Ecosystem: Learn the fundamentals of advertising, including a history of advertising, key terminology, context around today’s advertising landscape, as well as what’s on the horizon.
- Media Planning: Make the strategic media planning shift. Understand the optimal way to conceptualize a campaign and bring your audience to life with data and media planning tools.
- Media Buying: Take action on your audience-focused strategies. Deep dive into marketing funnel dynamics, ad formats, and ad effectiveness tools to drive better business outcomes.
- Attribution and Measurement: The measurements you choose set the tone for every aspect of your marketing strategy. Evaluate the benefits and limitations of top metrics to align measurement to results.
- The AI Era: Understand how artificial intelligence works and its integral role in marketing strategy.
- AI and a Cookieless Future: Third-party cookies will be deprecated by the end of 2023. Learn how AI can help offset this impact and drive the next evolution of marketing and advertising in a post-cookie future.
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