Constructor, the leading AI-powered product discovery and search platform for enterprise ecommerce companies, announced Attribute Enrichment, a solution that improves online product catalog quality using deep learning and machine vision, both forms of AI.Attribute Enrichment combines raw product catalog data with buyers’ behavioral clickstream data across touchpoints — correcting and auto-enriching product attributes to help buyers discover the items they’ll find most attractive, while improving personalization across their customer journey.
Attribute Enrichment addresses one of the most common pain points today among both ecommerce companies and their consumers.For ecommerce companies, needing to work around bad or missing product data is a problem as old as ecommerce itself, with site merchants either forgoing that data altogether or needing to rely on poorly tagged data from third parties.For B2C shoppers and B2B buyers, this leads to time-consuming and frustrating product discovery and search experiences.For instance, less than 3 in 10 buyers say their product-finding experiences are “quick,” and 62% will leave an ecommerce site if they can’t find what they’re looking for.
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Ecommerce companies seek to remove this friction and provide visitors with highly contextual, hyper-relevant experiences that increase engagement and conversions. Consistent, comprehensive, well-categorized product data helps power these experiences… but getting it is often easier said than done.Relying on vendor attributes — the product information and categorization from third-party suppliers — is a gamble that often leaves “holes” hindering product discovery and personalization.And do-it-yourself efforts among ecommerce teams — including manual enrichment, categorization, retagging and harmonizing third-party data into a consistent catalog — is time-intensive and can be error-prone.
Enter: AI-powered Attribute Enrichment from Constructor.The solution automatically identifies and enriches key product attributes to optimize product discoverability, unburden ecommerce teams and deliver business outcomes that matter.The enrichment functionality is available to optimize site visitors’ search results, browse experiences, product recommendations, product finders and more.
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