ESET, a global leader in cybersecurity, will participate in GISEC Global 2026, once again continuing its tradition of being part of one of the world’s largest and most influential cybersecurity exhibitions. From 16–18 September 2026 at the Dubai Exhibition Centre, Expo City, Dubai, ESET will demonstrate how its next-generation, AI-native technologies are shaping the future of prevention, detection, investigation, and response. Visitors will be able to experience these capabilities firsthand at Stand D120, Hall 6, where ESET specialists will showcase the latest advancements designed for the AI era.
At this year’s event, ESET will highlight how the ESET PROTECT Platform unifies prevention, XDR, threat hunting, investigation and response within a single environment. Live demonstrations will feature new capabilities such as Cloud Workload Protection, enhanced investigations, richer contextual analysis, and AI-assisted workflows that help organisations manage identity-based attacks, cloud expansion risks, ransomware evolution, and the growing misuse of AI. ESET’s H1 2026 research has tracked rising ClickFix activity, record QR-code phishing, and thousands of malicious AI skills, underscoring the need for unified, AI-assisted security across endpoint and cloud environments.
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ESET’s presence at GISEC also reinforces its commitment to the regional channel ecosystem. The company will engage distributors, resellers, system integrators, and service providers to strengthen technical enablement, expand advisory capabilities, and build managed-security offerings around XDR, MDR, cloud security, and threat intelligence. Through hands-on demonstrations and real-world use cases, customers and partners will explore how ESET PROTECT supports investigation, cloud workload security, threat hunting, and response in practical environments.
Elias Tsapsidis, General Manager at ESET Middle East, Greece, Cyprus & Malta, said, “GISEC remains one of the most important global stages for cybersecurity, and we are proud to be part of it once again. This year, we are demonstrating how AI-native security can simplify complexity, strengthen visibility and help organisations respond faster to emerging threats. We invite all visitors to our stand to experience ESET’s next-generation technologies built for the realities of the AI era.”
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