Thrive Appoints Joe Mercurio as Chief Revenue Officer

Veteran technology sales leader to accelerate growth and customer engagement across Thrive’s expanding global business

Thrive, a global technology outsourcing provider for AI, cybersecurity, cloud, and IT managed services, announced the appointment of Joe Mercurio as Chief Revenue Officer (CRO). As organizations increasingly seek a strategic partner to manage complex IT environments, Thrive is committed to investing in the leadership, expertise and services needed to support customers through every stage of their digital transformation.

As CRO, Mercurio will lead Thrive’s global revenue strategy, overseeing sales, customer success, channel partnerships, and go-to-market initiatives as the company continues its rapid growth and expansion. He brings more than 20 years of enterprise technology sales leadership experience and a proven track record of building high-performing organizations, driving revenue growth, and developing customer-centric go-to-market strategies. He joins Thrive as the company continues to expand its global footprint, enhance its portfolio of cybersecurity, cloud and AI services, and integrate strategic acquisitions that strengthen its technical expertise and customer offerings.

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“We’ve built Thrive by focusing on expertise, customer outcomes, and long-term value creation,” said Bill McLaughlin, CEO of Thrive. “As we continue expanding our capabilities and helping customers navigate increasingly complex technology environments, Joe’s experience building high-performing revenue organizations will be instrumental. He understands how to scale growth while maintaining the customer focus and operational excellence that have defined Thrive from the beginning.”

Most recently, Mercurio served as Chief Revenue Officer at ConnectWise, where he led the company’s global revenue organization. Prior to ConnectWise, he served as Senior Vice President of Sales and Channel at Mimecast, where he helped elevate sales performance and deepen partner engagement across the channel. Throughout his career, Mercurio has held leadership positions at leading technology companies including Dell, EMC, and RSA Security, consistently delivering strong business results while building high-performing teams.

“Organizations today need more than a service provider. They need a trusted strategic partner that can help them manage risk, modernize operations, and take advantage of emerging technologies,” said Mercurio. “Thrive has established itself as that partner for customers across industries by combining deep technical expertise with a relentless focus on business outcomes. I look forward to building on that momentum and helping more organizations realize the value of Thrive’s approach.”