Hiya network-level scam and spam detection now embedded in Vodafone’s Secure Net Mobile service, giving Vodafone customers a warning before harmful calls reach them
Hiya, a global leader in trusted voice solutions, announced it is powering Vodafone’s Scam Call Protection feature, a new scam and spam call detection capability embedded within Vodafone’s digital safety service, Secure Net Mobile. The feature flags and labels incoming calls in real time to identify scam calls, spam calls, and potentially malicious activity, so customers know what they’re dealing with before they pick up.
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“A critical first step in fighting back is flagging suspicious calls before they reach the customer. Vodafone is putting the protection where it belongs: at the network level.” -Alex Algard, CEO and Founder, Hiya
Scam Call Protection is available now to Vodafone customers with Secure Net Mobile. The protection works at a network level, meaning there’s nothing to download and no action required. When a suspicious call comes in, the customer sees a clear warning label on their screen.
The launch comes as phone fraud continues to accelerate in the UK. Hiya’s State of the Call 2026 report found that 84% of UK consumers agree that it’s important that their mobile network operator can screen out spam calls and scam calls. Fraudsters are increasingly using AI-generated voices and spoofed numbers to impersonate legitimate organizations, which makes network-level detection even more critical.
“Scam calls have gotten good enough to fool even the most tech-savvy consumers. With AI deepfakes, spoofed numbers, bank imposters, the fraudsters aren’t slowing down. A critical first step in fighting back is flagging suspicious calls before they reach the customer. Vodafone is putting the protection where it belongs: at the network level.”
-Alex Algard, CEO and Founder, Hiya
Secure Net Mobile is available to Vodafone mobile customers free for the first three months, and £2 a month thereafter.
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